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By increasing the number of opportunities that convert into paying customers—and speeding up t… Read More

The numbers speak for themselves: a staggering 98% of website visitors leave without engaging, repre… Read More

One such tool that has revolutionized customer re-engagement is website visitor identification softw… Read More

Reverse IP tracking eliminates the need for on-site conversions, form-fills and inquiries — en… Read More

Running from June 11-13, 2024, it brings together over 300 exhibitors and thousands of professionals from the logistics, supply chain, and transportation sectors. The event features a compre… Read More

London Tech Week is an annual festival celebrating innovation, technology, and entrepreneurship. Scheduled from June 10-14, 2024, it features over 70 events, 350+ speakers, and attracts arou… Read More

Large firms may choose to call on the services of specialist external consultants, who will help the… Read More

From intelligent work management methods to the latest digital tools, it’s about having a syst… Read More

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The most successful online retailers know how to keep us coming back for more and filling up our onl… Read More

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The selection of this year’s top sales leaders was rigorously data-driven, derived from extensive research across our expansive database of B2B companies. By analyzing a comprehensive… Read More

Startups fail when they neglect to focus on the end user of their product. Established companies fal… Read More

We all know that our best prospects are our existing clients; so, we need to ensure we’re buil… Read More

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This blog explores 10 ways AI and beyond can supercharge your sales game, from identifying high-pote… Read More

IP tracking is a very effective way of improving your business efforts. With the use of IP tracking… Read More

IP tracking is a very effective way of improving your business efforts. With the use of IP tracking… Read More

But where do you even begin? With so many marketing channels and strategies vying for your attention… Read More

Not sure where to start? Don’t worry. In this article, we’r… Read More

The key lies in having a response strategy. This blog equips you with 50 common sales objections, ca… Read More

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However, 73% of executives admit to working on other tasks during meetings, highlighting the importa… Read More

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Sophie’s experience with hospital food consisted of unappetizing meals, often served at inconv… Read More

This journey through the B2B sales process is not merely about pitching products or services; it&rsq… Read More

For some, it will be an auditory approach that involves speaking and listening, such as a lecture. F… Read More

Whether it’s acquiring valuable habits, kicking undesirable ones, or boosting your productivit… Read More

Here are ten productivity hacks – from quick wins to tools that can help you get ahead of the… Read More

Don’t sweat it! This blog unlocks the secrets: Powerful prompts to tailor your sales process f… Read More

The Right Leads  A huge amount of work goes into lead generation. And even more effort and com… Read More

What Makes a Great Email Newsletter? This blog post delves into the intricate elements that compose… Read More

Some sales managers just seem to take this in their stride. They will sail through their day, no mat… Read More

As your business grows, you might need to find new B2B Rockstars to expand your sales team.  An… Read More

Lead Forensics has achieved a remarkable milestone in the G2 Winter 2024 rankings by securing an imp… Read More

Staying ahead of the curve by employing growth hacking strategies is one way to do this and it&rsquo… Read More

If you already have a strong track record behind you – and some glowing case studies and testi… Read More

​There is no set way to conduct this varied process; both sales and marketing teams can employ… Read More

It’s often taken for granted that we all know and understand these B2B sales terms, as these p… Read More

With a multitude of metrics at our fingertips and the integration of various digital strategies, pin… Read More

A properly optimized website should see a conversion rate of 1-5%, so if you’re receiving 3,00… Read More

Launched in 2011 by Scott Brinker and Frans Riemersma, the Martech Map has evolved from 150 solutions in 2011 to an impressive 13,080 in 2023, spanning 49 categories. The fastest-growing cat… Read More

This type of approach naturally lends itself to targeting larger businesses over a longer period of… Read More

What is Lead Forensics? Lead Forensics is a cutting-edge tool focused on B2B lead generation. Its co… Read More

Why Lead Forensics? As the market leader in our industry, Lead Forensics has the largest IP database… Read More

Zambia’s Child is all about giving vulnerable children the essentials – education, healthcare, and community development. Lead Forensics decided to channel their fundraising ener… Read More

The good news is, get it right and your website could quickly become your most valuable lead generat… Read More

The upcoming 28th session of the Conference of the Parties (COP28) is set to be a pivotal moment in… Read More

Lead generation marketing is a vital process; identifying potential clients who fit your target audi… Read More

LinkedIn is the leading social media platform aimed specifically at the business community and now h… Read More

What else could you be doing to increase the impact of your online marketing efforts? Gaining exposu… Read More

The next 12 months can, and will, be different. Forget what the past has dictated; the future is in… Read More

Understanding the Effects of Work-Related Stress Long-term exposure to unmanaged stress can take a toll on your body and mental health. Recognizing the signs and symptoms of stress is the f… Read More

In the face of such pressure, it can be easy to fall into the trap of simply focusing on the day job… Read More

Pay-Per-Click, or PPC as it is commonly known, is one of the quickest ways to generate traffic to yo… Read More

Definitions and differences Simply put, an inbound approach brings leads in, an outbound approach g… Read More

Know your sales velocity Sales velocity is a helpful sales pipeline metric that helps businesses mea… Read More

Unlike traditional marketing, which casts a wide net to reach a broad audience, ABM narrows its efforts to tailor content, messaging, and outreach for specific target accounts. The goal is t… Read More

While this guide can help you get started in a short amount of time and will show you results fairly… Read More

Whatever shape or size your website may be, when it sits at the heart of a lead generation … Read More

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Tracking IP addresses can advance your website analysis, boost marketing campaign success and benefi… Read More

Selling to an existing customer is always going to be easier and cheaper than pitching to a new one… Read More

The reason it’s so vital? The way modern buyers now go about making their purchasing decisions… Read More

The Top 100 Marketing Voices list recognizes marketing leaders who have shown significant… Read More

A metric is a strictly numerical measure, offering teams objective data clearly outlining desired de… Read More

The team has been hard at work behind the scenes, and the time has come to unveil something truly special… Introducing Lead Forensics’ Top 100 Marketing Voices in 2023! From tit… Read More

In the world of marketing, we often use a number of terms interchangeably without clearly establishi… Read More

That’s where B2B marketing blogs come into play, offering bang-up-to-date information straight… Read More

StackAdapt, the leading self-serve programmatic advertising platform, has partnered with Lead Forensics, the world’s No. 1 B2B website visitor identification software, to expand S… Read More

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However, creating a winning content marketing strategy requires careful planning and execution. In t… Read More

Understanding Multi-Channel Marketing Multi-channel marketing refers to the practice of using multip… Read More

Understanding Demand Generation Demand generation refers to the process of creating and nurturing interest in a product or service. It involves a comprehensive strategy that encompasses mark… Read More

G2 Badges Leader: Buyer Intent Data Providers Leader: Visitor Identification Leader: Marketing Account Intelligence Leader: United Kingdom Visitor Identification Leader: Europe Buyer Intent… Read More

Our brand ambassador initiative is dedicated to delivering pioneering insights to businesses aiming to expand their growth horizons, through collaboration with influential figures in the B2B… Read More

Visit Us at Stand 1326 for a Free Demo! 📈 The B2B Marketing Expo California offers an event agenda designed to help marketing professionals elevate their businesses. With hundreds of… Read More

Our brand ambassador program brings cutting-edge insights to businesses seeking to unlock their growth potential, working with influential voices in the B2B landscape. Our latest ambassador… Read More

Understanding ABM Campaigns Before diving into the common pitfalls, it is crucial to have a solid un… Read More

Understanding the Importance of a Lead Management Process Effective lead management serves as the ba… Read More

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Understanding Lead Scoring Lead scoring is the process of assigning a value to each potential lead b… Read More

Generic Subject Lines In the fast-paced world of B2B email marketing, the importance of a compelling… Read More

But if you’re already on board with Salesforce, you might be wondering: how can I make it even better? Enter Lead Forensics. Here’s a look at 21 compelling reasons why integratin… Read More

Gen Z are digital natives, fluent in the language of the internet, social media, and mobile tec… Read More

Do say… ✅ “Thank you for taking the time to speak wit… Read More

Thinking outside the box can be the key to standing out and capturing your audience’s attentio… Read More

The Honeymoon Phase Threads‘ initial success was nothing short of spectacular. The ease with which Instagram users could create an account on Threads played a significant role in its e… Read More

In recent years, B2B companies have undergone a significant transformation, embracing the idea of &l… Read More

The report categories include: Rated #1 for Marketing Account Intelligence in the UK Rated #1 for Marketing Account Intelligence in Europe Rated #1 for Visitor Identification in Europe Rated… Read More

You’re not alone – in fact you can take solace in the fact that 48% of B2B sales reps sh… Read More

Threads: A Brief Overview Let’s bring Threads under the microscope and delve into its offering… Read More

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This alarming revelation is shared by millions, nay billions, around the globe. It’s about tim… Read More

Understanding the importance of ‘who’ In any B2B marketing strategy, the ‘who&rsqu… Read More

Lead Generation 1: The latest research suggests that only 13% of leads will convert to opportunities… Read More