Blog Synopsis – Repeat sales are a cornerstone of the success of any business. While providing a consistent source of revenue, reduced marketing costs, and increased brand loyalty, focusing on Repeat Sales than continually trying to acquire new customers, can be transformative for companies rather. In this blog, we will discuss the incredible importance of repeat sales and how web-to-print technology plays a pivotal role in boosting that for print businesses.

‘Repeat Sales’- The term might sound like business jargon; knowingly or unknowingly, we all add to it. Still in doubt? Okay! When was the last time you considered any website other than Amazon for your important frequent purchases? Or any other food delivery app except the most popular ones- Grubhub and Doordash. We’re sure you can’t remember it. So, what’s happening here is nothing but repeat sales. Once Amazon, Grubhub, or Doordash acquire a new customer like us, they successfully hold on to us with their top-notch customer service and excellent post-purchase experience. Eventually, they increase their customer retention efforts as we depend more on them and make more purchases than before! And that’s the magic of REPEAT SALES.

This scenario holds true across diverse business environments; the best players always accomplish the highest repeat sales by delivering effortless customer experiences. This blog will focus on the outstanding benefits of customer retention and repeat sales and how W2P software ignites this powerful resurgence.

Repeat Sales & High Profitability – A Data-Driven Statistical Analysis

It often becomes worrisome for businesses if they cannot acquire new customers. However, they often end up ignoring existing customers. Facts and figures indicate that 80% of e-commerce stores allocate their marketing budget for new customer acquisition rather than for customer retention marketing. However, just 8% of an e-commerce store’s customers generate a whopping 41% of its revenue. This 8% consists of Repeat Customers, indicating they are highly profitable!

Hence, it is clear that retaining old customers is one of the most sustainable ways of growing a business. But here is the catch: for successful repeat sales, there must be proactive new acquisitions. If there’s no first-time purchase, the question of repeat sales becomes null and void. Thus, brands must strategically balance retaining old customers and attracting new ones.

Potent Benefits of Repeat Sales & Customers

Repeat sale is one of those advantageous aspects of business operations that comes with many benefits over time. The incredible benefits of repeat customers and sales contribute significantly to print businesses’ long-term success and growth. Here, we have discussed the most popular ones among them.

Repeat Sales is Frugal

According to studies, the cost of acquiring a new customer has increased by nearly 60% in the last five years. Retaining a new customer costs five times more than retaining an existing one. So, budgeting for new sales can be challenging for small and medium businesses. Hence, it is highly significant to understand the importance of repeat customers rather than always trying to attract new ones.

Repeat Customers are Easier to Sell to

Conversion rates on businesses and e-commerce are volatile and depend on the industry’s vertical. An average 1-3% conversion rate is estimated for most e-commerce businesses. It’s a challenge for SMEs to invest time and money for such a low conversion rate.

Whereas “A repeat customer has a 60 to 70% chance of converting.”, says Paul Farris in his book Marketing Metrics. According to the book, existing customers are 60-70% more likely to make a repeat purchase, whereas new customers are 5-20% more likely to make their first purchase.

Repeat Customers are Likely to Purchase More

Research shows repeat customers tend to buy more from their first purchase. A customer has a 27% chance of returning to your store for the second time and for the third time. Overall, they have a 54% chance of making another purchase.

Moreover, customers tend to spend more than before when they return for repeat purchases. According to a Bain & Company study, apparel shoppers spend 67 percent more per order after shopping with a company for 30 months.

Repeat Customers Spend More During Key Time

Does it ring any bell when you hear the terms like ‘Big Billion Day Sale,’ ‘Black Friday Sale,’ or ‘Christmas Sale’? Yeah! We all get excited about extra discounts on our favorite e-commerce platforms like Amazon, eBay, or Walmart.Even retail businesses announce special deals during festivities to drive the sales. The increasing demand for these special occasions pushes potential shoppers to shop more. According to research, the average holiday shopper spends 17 percent more per transaction, and repeat customers are likely to pay 25% more per transaction during the busy season.

Repeat Customers Help Promote Your Business

Word of mouth is an excellent marketing strategy. Especially for SMEs, it is highly beneficial for business growth. And if word of mouth comes from your repeat customers who have extensive experience working with you, it is valued more. So, by focusing on repeat sales, you can create a pool of loyal customers who, in turn, can promote your business to their circle and become your brand advocates. It can increase your potential to attract new customers and boost overall sales.

Get Bigger with Repeat Sales & Customer Satisfaction Leveraging the Web-to-Print Excellence

The printing industry goes hand in hand with the web-to-print technology. W2P has a remarkable impact on every aspect of the print business landscape, acting as a game-changer for modern PSPs. It helps boost repeat sales of print businesses by significantly allowing them to let their customers design, customize, and order printed materials independently, finally ensuring effortless customer experiences.

Not only this but there are also several other ways a W2P solution can reshape your repeat selling approach. We will discuss them below in this blog. So, if you have been wondering how to increase repeat sales of your printing company, you must embrace the power of a dynamic web-to-print storefront first. Read on to explore the significance of groundbreaking W2P technology to help double your repeat sales and increase the number of repeat customers.

Seamless Reordering

The w2p technology helps streamline the reordering processes of print businesses by letting end customers quickly replicate previously placed orders through dynamic online interfaces. It empowers them to access their previous designs quickly, do minor edits, and reorder seamlessly. This innovative capability of w2p software reduces errors and ensures consistency, transforming the reordering process by making it hassle-free for customers. Thus, they keep returning, taking your repeat sales to the next level.

Easy Bulk Ordering

Effortless bulk ordering of printed materials can drive more corporate clients toward your print store. And web-to-print can precisely ensure this. Companies mostly need print products in large quantities, and if they can quickly place their colossal orders leveraging your W2P storefront, nothing becomes better than this for them. You can also offer your customers pricing tiers for bulk orders with w2p, incentivizing them to order more. Eventually, it gives a significant boost to your repeat sales.

Smarter Order Tracking

Web-to-print doesn’t only ensure you automated print shop order management but also helps your customers easily track order histories. They can refer to past orders in just a few minutes and start reordering immediately. You can thus redefine the reordering and order modification processes for your customers by making them highly efficient with the help of W2P.

Selling & Upselling

If you are a PSP trying to figure out how to increase repeat customers, you are probably limited to brick-and-mortar only and have yet to utilize the complete power of digital upselling.

With the advancement of time and W2P technology, operating and upselling online with limited manpower has become evident. You can successfully function with ease amid the prevalent labor shortage problem.

Offering a w2p-driven online ordering process to your customers can help you upsell actively and boost your repeat sales. It can help you suggest related products and services to customers that they might be interested in. This finally boosts your repeat sales possibilities. How about offering a discount to your customers on matching stationery if they order business cards? Isn’t it amazing?

Automated Customer Reminders

With the help of W2P software, you can send automated purchase reminders to your customers based on their past orders. Remind them automatically about upcoming events, seasons, and promotional periods when the need for printed materials soars. This will, in turn, help you boost your repeat sales and customers.

OnPrintShop: Your Trusted Web-to-Print Solution Partner for Amazing Repeat Sales

In today’s evolving business environment, where customer loyalty is highly significant, we proudly stand as an unwavering ally in the repeat sales pursuit. With our cutting-edge web-to-print solutions, streamlined user experiences (UX), and commitment to customer satisfaction and happiness, we at OnPrintShop have been transforming print businesses for over a decade with enduring customer relationships by fostering incredible repeat sales.

So, what are you waiting for?

Elevate and streamline your business strategy with the power of our trusted W2P technology. And it will surely help you redefine the concept of customer partnerships, making it the ultimate catalyst to unlock the full potential of repeat sales for you.

Embark on a repeat selling journey with us where growth knows no bounds! Talk to our W2P experts without any more ado.

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