With rise in personalized home and office décor demand for Customised Canvas is on constant rise. In recent years due to rise in social media and empathise on effect of wall décor in office spaces resulted in sudden surge for the personalized wall art market.
According to recent market study wall-art segment is valued around $60 billion and expected to reach over $97 billion by the end of 2030. Looking at the current and future growth of Wall-art segment, this segment is one of the most lucrative for someone who is looking for starting to sell customized printed canvas products or print service providers looking for the expanding their product range.
In this blog we will delve into how you can start selling canvas products within week and also share common challenges and how to overcome them.
In-depth Guide to Successfully Launching Canvas Printing Business
Here’s a step-by-step guide to setup the Canvas Printing Business in 2023.
01. Conduct Thorough Market Research
Before launching a canvas Printing business, it is crucial to conduct comprehensive market research. Analyze the target market, customer demographics, and competitors. Identify market trends, preferences, and pricing strategies.
Gain insights into the demand for canvas prints and potential untapped niches. This research will help you position your business effectively and make informed decisions throughout the launch process.
You can start by doing simple google search on “Order Canvas online” or “Canvas Printing shops near me”. This will give you insights on what’s working in the market and what is not which can acts as base for your business plan.
02. Create a Business Plan
Developing a solid business plan is essential for the successful launch of your canvas printing business. Outline your goals, objectives, and financial projections. Define your target audience, pricing structure, and marketing strategies.
Determine the equipment and resources needed for your storefront. Include an overview of your competitive advantage and future growth plans. A well-crafted business plan will serve as a roadmap, guiding your decisions and ensuring that your business is set up for success.
If you have physical brick and mortar store or you are operating in Online Only mode you should incorporate Online website with design your self studio which helps your customer to personalized their products as well as see preview of end product.
03. Select The Best Online Design Tool
Next, you have to select the best online design tools to make it easier for the customer to Upload, edit their photos before placing the order. Some w2p portals, such as OnPrintShop, even allows them to add the foreground and background colour and effects to the images.
In a nutshell, Look for tools that are user-friendly, intuitive, and offer a wide range of editing options. Ensure compatibility with different devices and browsers. Consider features like image uploading, resizing, cropping, and adding text or effects. Test the tools extensively to ensure smooth functionality and quick loading times.
04. Choose Printing Options
Selecting the right printing options is vital to deliver high-quality canvas prints. Decide on printing techniques, such as inkjet or dye-sublimation, based on your Financials and budget look for the wide format Canvas Printer and find reliable suppliers for canvas materials, inks, and coatings.
If you are just stepping into the print business and don’t have experience, we would suggest partnering with print provider who is reputable and wll versed with the printing canvases.
This vendor can be local print shop or nationwide trade printer like 4over and SinaLite in the North America. You can find similar in your locality by google search as well.
05. Craft a Marketing and Branding Strategy
Identify your target audience and create a compelling brand identity that resonates with them. Establish an online presence through a visually appealing website and active social media profiles. Leverage digital marketing techniques such as search engine optimization (SEO), pay-per-click advertising, and social media marketing.
Consider partnerships with relevant influencers or collaborations with complementary businesses. Engage with customers through captivating content and promotions. A well-executed marketing strategy will help generate awareness, drive traffic, and increase sales.
Don’t forgot to take the advantage of festival seasons as people usually buys gifts for their loved once during the holiday season.
06. Manage Operations
Like all other businesses, efficient operations management is the cornerstone on which the entire printing business is established. Develop streamlined processes for order management, production, and fulfillment. Implement inventory management systems to optimize stock levels and minimize wastage.
Invest in reliable printing equipment and maintain regular maintenance and calibration. Train employees on production techniques and quality control measures. The initial setup process might seem expensive, but in the long run, the ROI justifies these measures.
Prioritize customer service and ensure timely responses to inquiries and concerns. Continuously monitor and refine operational processes to improve efficiency and maintain high-quality standards.
07. Review and Monitor your Progress
Reviewing and monitoring the progress is an indispensable part of any printing marketing strategy. Analyze sales data, customer feedback, and market trends to identify areas for improvement. Track key performance indicators (KPIs) such as sales growth, customer retention, and profit margins. Use analytics tools similar to google analytics to gain insights into website traffic, conversion rates, and customer behavior.
Make data-driven decisions to refine your marketing strategies, product offerings, and operational processes. Stay agile and adaptable in response to market changes. By consistently monitoring and evaluating your progress, you can make informed decisions to drive your canvas printing business forward.
Challenges Faced While Setting Up Canvas Printing
Like any other business venture, starting a personalized canvas business comes with its fair share of challenges and potential problems. It is important to be aware of these obstacles and have strategies in place to overcome them. In this section, we will discuss some common challenges you might encounter on your journey to launching a successful canvas printing business.
Providing Personalization
Customers have come to expect a high level of personalization options while ordering Canvas like Multiple sizes, frames, finishing, and layouts. One of the most prominent wall art trends is split canvas images, where a single image is split across multiple canvases.
Such personalization also requires preview options that show how the final product will look along with the thickness and borders of the canvas. It can be challenging for online and smaller print companies to develop such kind of design it yourself studio.
To overcome this challenge, you should look for design tool which provides personalization options as well as live preview of the final product.
Different Offerings
Another challenge faced by companies while entering the canvas printing business is the availability of options. If smaller print companies start stocking up on different sizes of canvases, they are increasing their inventory without any guarantee of a sale.
On the other hand, buying canvases after the order is placed can disrupt the workflow and increase cost estimates. Consequently, a tie-up with canvas specialized vendor enables these companies to leverage the higher availability of canvases without any cost to their company.
Customer Experience
Although competitors are few and sparse, many online print companies have started capitalizing on this growing opportunity. And the first challenge that you would come across while setting up this new business venture is customer experience.
Customers expects the continuous order updates and want to have flexibility of ordering online, paying via their preferred method and delivering the product to doorstep rather than visiting the shop and wait for the call to pick up the order.
Giving customer online platform where they can personalize their product, place the order with their preferred payment method and get their product delivered to their doorstep increase the customer satisfaction and resulting into the higher repeat sales.
Estimation
Setting up the estimation is also a challenge if you are providing custom sizes and addons like frames, hinges, and mountings. Also, if you are outsourcing your orders then getting the current pricing from multiple vendors can be time tedious. Using Web to Print which lets you send accurate estimation for custom sizes and supports addon can save significant time.
Generating Print-Ready Output
Even if you have an online storefront, print companies generally struggle to download print-ready outputs. As your customer might use different image file format and fonts. Sometimes the quality of the photo is not suitable for large size of canvas. In this case you need a online designer studio which aides your customer in designing their canvas as well as generates the print ready pdf which can be sent to for printing.
Producing Inhouse or Outsourcing
Finally, the decision to do in-house printing or outsource the business can leave some print owners scratching their heads. In-house printing is challenging as it requires the installation of special machinery along with stocking the necessary inks, frames, and canvases for the print product.
While outsourcing may seem like a favourable option, it also comes with its fair share of operation management challenges, but having order management system which helps you manage your shop floor activities or manage communication with the vendor can save time as well as manpower.
OnPrintShop’s Canvas Module
Expand your print product offerings with OnPrintShop’s ready to launch Canvas Designer Studio check out some of the features our Canvas Module Brings.
Split and multi-canvas printing
Explore various canvas options that allow customers to personalize their prints. From single photo canvas with different configurations to split canvas and multi-photo canvas, provide flexibility in image uploads from desktop, cloud, or social media platforms.
Image Simulator on Room Walls & Special Effects
Enhance the customer experience with an image simulator that enables previewing of special effects and image placements on room walls. Offer customization options such as border thickness, black and white or sepia effects, canvas edge effects, and the addition of various frames.
Easy Product Configuration
Simplify the product configuration process with the quick creation of fixed and custom-sized canvases. Create layouts, configure wall sizes, and offer a user-friendly designer studio layout for seamless customization.
Conclusion
To summarize, launching a canvas printing business in 2023 requires thorough market research, a solid business plan, effective online tools, optimal printing options, a robust marketing strategy, efficient operations, and continuous monitoring. By carefully navigating these elements, entrepreneurs can position their businesses for success. Get in touch with us to launch your personalized canvas website within weeks.
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