Blog Synopsis

Having a digital presence is crucial for any business niche nowadays. And print business is no different! Print service providers like you can’t attain maximum success without a solid online presence in today’s digitization-driven commercial landscape. Staying digitally active can help you spread the word about your business and reach a colossal audience across the globe. In this blog, we will discuss several effective ways you can transform your print business digitally without spending massive amounts!

Undoubtedly, the COVID-19 pandemic has forced small Print businesses to rethink their working strategy. More and more print service providers like you are getting inclined towards digitization and the power of the web to print or w2p.

Modern print buyers prefer to research and buy print products online. They even check out influencer accounts before making buying decisions. Online peer-to-peer interactions also play a significant role in shaping the buying decisions. According to the latest research, 1 in 3 small business leaders want to accelerate their digitization initiatives, and more than half say that technology drives consumer interaction reports.

It is true that due to the lack of exposure and time, print shops often need help to build a digital presence. And that’s where a top-notch web to print solution provider like us comes into the picture. Building an online presence becomes very effortless for print businesses with the help of web2print. It can further help PSPs like you gain customer trust and flourish your business with a new dimension.

Moreover, according to SEO Tribunal, 97% of people search online to find a local company. So, you want to make sure searchers can easily find your print business online. Not only web to print but there are several proven zero-investment ways that can help you promote your print business online with excellent results.

Today, in this blog, we will discuss those to enlighten you on how it is possible to digitally transform your print business without investing your hard-earned funds.

How Can You Online Grow Your Print Business without Spending a Penny?

If you want to get digitally started with your print business, it is possible to do that without investing anything. Yes, it can be that affordable! All you need to do is choose the right platforms to help you establish your print business online at free of cost. This will help you attract a global audience while saving your valuable funds.

1. Google My Business (GMB)

In a study by Bright Local, an average business on Google My Business (GMB) is directly searched 157 times each month and appears in 852 discovery searches. This totals an average of 1,009 searches per month. And 49% of businesses receive more than 1,000 views on searches per month.

GMB helps print businesses to increase their chance of effectively and accurately being found by including Google Maps, Google’s Local Pack and Local Finder.

For instance, an ABC print shop can create a GMB profile and add their office address and opening and closing hours so people can easily find them. Moreover, the printer can request clients to add reviews of their services. Providing the contact details will also help the business contact clients directly. This will help Google algorithms easily recognize the print business and help new buyers decide.

It allows print businesses like yours to increase their organic rankings by –

• Displaying your opening and closing hours and address and lets customers book appointments and services straight from the business’s GMB profile
• It encourages your company to take reviews from customers, naturally and ethically, and reveal how to respond to those reviews to establish trust
• Let your print business create posts around any deals and promotions to indicate that the company is open and active

Claim and verify your print business on GMB today. Get your business on Google

2. Yellow Pages

According to a Local Search Association study, 8 out of 10 consumers look in the Yellow Pages to find local businesses. Yellow Pages for business further reveals that 91% of Yellow Pages Phone Book users prioritize ads while contacting the company, and each month, 7 million shoppers turn to the phone book.

For instance, your ABC print shop is listed in the directory. This will help your customers get your details quickly and call you to make an appointment or place an order. Today, the traditional print directory has gravitated towards the digital space. Free business listings like Yellow Pages have their perks, such as –

• Hyper-local geographic targeting, especially for growing print businesses that are concentrated locally
• The digitization of Yellow Pages will allow targeting add-ons to enable your print business listing to be seen by customers in additional locations. Area codes can help you define these locations

To find out the best online print advertising options for your business, explore the Real Yellow Pages® | YP.com.

3. Just Dial

Just Dial is one of India’s most trusted local listing services. Medianama revealed that its organic traffic has recovered steadily from the impact of COVID-19 and has risen by 15.6% to 132 million.

This means more print business visibility and local search-related services via multiple mediums such as laptop/ desktop, mobile apps (Android, iOS, Windows), websites, mobile site, over the telephone and text.

It offers reliable dial-for-help service along with routing queries through its website and mobile internet and SMS-based search services. Just Dial provides its customers access to quick, authentic and insightful information on businesses, products and services across India.

Recently, it launched its new B2B portal called JD Mart. This will be an exclusive portal offering new wholesale experiences. It will allow B2B print buyers to discover quality vendors who offer a huge range of products across various categories for their business needs.

So, get your business noticed with Just Dial. Justdial – Local Search, Social, News, Videos, Shopping

4. LinkedIn

LinkedIn is a B2B goldmine. It’s where Fortune 500 decision-makers like to spend their time. And here, they are actively searching for content to enhance their business. According to Neil Patel, one of top marketing influencers across the world, LinkedIn generates 97% of the businesses’ social media leads.

For instance, your ABC print shop has a LinkedIn page. It can help people explore solution capabilities like your print production and workflow management, talk to your representatives on chat, follow posts to know what’s new in the company and even place custom orders.

LinkedIn offers a supportive and trusted environment to print businesses to –

• Develop a robust online presence and ensure print business agility which resonates and drives a 10–15% lift in short-term sales performance (LinkedIn internal data)
• Create virtual events, live streams, LinkedIn ads and sponsored messaging with no hassle
• Create engaging content for its 700+ million members spanning a vast array of professions, functions, interests, and career paths

To leverage LinkedIn to the maximum, join today. LinkedIn Login, Sign in | LinkedIn

5. Facebook

Facebook attracts a colossal number of small businesses worldwide, leveraging its different capabilities to maximize their online presence. With Facebook Pages, a print business can create its online presence in minutes. The marketing strategy for printing company can be boosted quickly using a buzzing social media platform like Facebook.

They can publish their business information, such as their operating hours, contact details, products and services, policies, and brand culture to increase their brand presence.

For instance, one must follow a few simple steps on Facebook to create an account. They can add business logos, contact numbers, addresses, friends (employees) with attractive office pictures, product videos and much more. First-time users can open a social media account via their smartphone in minutes. Users can convert their phones into mobile studios to keep the interactions going on the platform.

What’s more, is that clients can leave reviews on the Facebook page of the print business. These organic reviews/ visits help generate repeat business when managed well. A study says that 97% of consumers report that customer reviews influence purchasing decisions. Therefore, it becomes imperative for companies to give an interactive platform to their customers.

The platform offers several benefits, such as –

• Access to the world’s largest communities and potential marketplace. Latest statistics say that Facebook is the foremost social media platform comprising 59% of social media users
• Streamline communication by directly responding to consumer queries posted on the business page
• Refine your strategy and approach to target your audience in a time and cost-effective manner

Get started with connecting and engaging your customers now. Facebook – log in or sign up

6. YouTube

YouTube is an unbeatable business resource that allows businesses to build brand awareness and generate leads. Think with Google revealed that over 65% of users say YouTube content feels like real life. And Spendmont further supports this fact by revealing that 54% of YouTube users visit the site daily.

The video content on the platform is relatable, and users feel connected to it. This is important for Gen Z customers, who value authentic marketing even more after the pandemic.

For instance, the ABC shop making videos for its YouTube channel can connect better with its audience. They can show how the printing process works, what benefits the clients have in associating with them, what other clients say about the business, and much more.

Let’s look at the compelling benefits of YouTube for businesses –

• Videos increase engagement and retention. They are easily understandable high recall value. Global Media Insights reveals that users watch 1 billion hours of YouTube videos daily, and it has over 2 billion monthly active users
• According to Dash statistics, video content has recorded 49% faster growth in revenue than those other forms of content. Plus, the video is easy to target and hence readily gets picked by Google AI
• Viewers watch, share and comment on the videos and can interact with the brand directly
• Videos act as an excellent referral for the business’s product and services as they are easy to share

Leverage the power of video for your print business with YouTube. YouTube

7. Instagram

Instagram is rapidly evolving as the preferred platform for young adults. Just being on the social media platform is a boon for businesses. Research says that 66% of people use Instagram to interact with brands.

Its users make a purchase decision based on what they see while browsing. Influencer marketing, too, is a massive reason behind these purchase decisions. According to Social Shepherd, marketers can earn $5.20 for every $1 invested in influencer marketing.

The platform lets businesses get creative and engages users –

• Via Instagram ads, creative Instagram stories (having 500 million daily active users alone, says Instagram) and relevant Instagram hashtags
• Using its highly visual platform, which lets users interact with photos, add comments, view stories, and send direct messages
• By updating the business profile link in the bio section
• By monitoring clicks and keeping track of leads

To be an influencer on Instagram and start with print business marketing, begin your journey here. Instagram

8. WhatsApp Business

WhatsApp Business is another solid zero-investment approach that can help print businesses create a unique digital presence. It is highly affordable and doesn’t cost you anything to promote your print business compared to the amazing sales that you can make.

According to the latest research, WhatsApp business can help boost business conversions by 112% by luring print buyers with customized messages and attractive offers.

Several appealing benefits of WhatsApp business include:

• It is easy to set up and start with
• You can improve your response time by 10X
• You will have access to end-to-end encrypted communication
• Boost your customer experience and engagement

So, what are you waiting for? Get started with WhatsApp Business now. Click here

With the above amazing business listings and social media platforms, you can indeed grow your print business 10X. And it would be a cherry on the cake if you simultaneously embrace an innovative web2print solution!

The Bottom Line

Print businesses must proactively create a viable online presence in today’s competitive business environment. To excel in quickly taking your business online, OnPrintShop can play a significant role along with the above zero investment strategies.

Our state-of-the-art web to print SaaS solution has a proven record of 360-degree transforming print businesses worldwide over a decade. From offering unique design customizations, a dynamic web to print store, and attractive templates to automated workflow and print order management, we help print businesses upgrade holistically.

Our efficient team knows the skill of flawlessly putting up business information online that is easy to acquire, access, and afford. And it is undoubtedly the key to success in the modern print industry. A notable online presence can help shield print businesses from the ups and downs of the economy by offering a much larger customer base and opportunities.

For a consultation to optimize your printing company with OnPrintShop, feel free to contact us today!

The post Solid Zero Investment Ways for Print Businesses to Establish Online appeared first on OnPrintShop.