Having a complete Order Management System to process orders from multiple sales channels is a must for any print business. Print providers are using more than five different sales channels along with serving walk-in customers simultaneously.

Managing brick-and-mortar, E-Commerce stores, as well as orders coming from calls, e-mail, and large B2B customers, are almost impossible without an order management system.

On top of that, the print industry needs more than just a vanilla OMS, as the fulfillment process for completing print orders is far more complex and needs additional processes than usual retail fulfillment.

Print Order Management System helps printers to organize and automate critical parts of fulfillment activities like

• Sending Estimation
• Taking Order data
• Artwork Designing
• Artwork Approval
• Collecting Payment
• Making job tickets
• Managing order workflow through production
• Managing inventories
• Shipping out to customers
• Handling returns and after-sales services

As per studies, 55% of retailers use a pen-and-paper manual process at some point in their fulfillment process, and managing ten different fulfillment stages with pen and paper or spreadsheet causes multiple errors, including

• Missed Orders
• Incorrect Estimationa
• Incorrect order information
• Higher turnaround time
• Overbooking due to stock irregularities
• The Wrong shipment due to address errors or sending a different product entirely

Furthermore, Printer providers are having problems delivering consistent customer service due to high dependency on their team to over-deliver results with manual and disintegrated processes. And as per the Customer Experience Study, 73% of customers say that customer experience is a major deciding factor while making a purchase. Focusing on a good customer experience can increase your average order value by 190%.

To solve these challenges, OnPrintShop has developed an Integrated Print E-Commerce & Order Management solution that helps to offer a consistent customer experience and automates order processing from multiple websites, calls, e-mails, and walk-ins.

This blog will explain to you what a Print Order Management system is, highlight why it is crucial for growing sales and profitability, and how it can take care of your production processes without the need for a Print MIS.

What is a Print Order Management System?

The Print Order Management System (POMS) is a digital method of managing the lifecycle of a print order. POMS manages all information and procedures, including Estimation, Artwork design and approval, Order Entry, Invoicing and Payment, Fulfilment, and after-sales service. A POMS gives visibility to both the company and the buyer. Keeping customers informed about their orders and automating tedious tasks for businesses. The life cycle of the Print Order management System begins when a consumer places an order and ends when they receive their goods or services.

Print Order Management System allows you to set up special product pricing and ordering flow and automate production functionality to manage customer data, Order data to make the reordering process easier. On top of that, most Order management systems have extensive 3rd party integration with workflow to track every order moving from one department internally or outsourced. It also has Basic CRM MIS, CRM, Accounts, and Marketing tools for end-to-end automation.

What are the different components of a Print Order Management System?

A complete print order management system should have these six components

1. Estimation & Ordering module
2. Artwork Design and Approval module
3. Order Processing module
4. Workflow module & Job Board
5. Vendor & Procurement Management
6. Vendor & Procurement Management

Estimation & Ordering module

Instant Estimation allows you to increase 21X probability of winning new orders compared to taking much time using excel sheets to estimate every order. This order management Module can set up product pricing, handle B2B clients, efficiently provide quotes, and manage them. After order confirmation, order management can auto-update the order details and outsource to vendors if needed.

Automating the Quotation process not only increases the chance of winning sales but also reduces human intervention, leading to fewer errors and higher productivity of team members. And converting quotes into orders on confirmation with the possibility of outsourcing to a vendor can reduce significant time in the order fulfillment process.

Artwork Design and Approval Module

One area where customers get frustrated sometimes is finalizing the designs or depending on the designers for small changes. This affects customer experience and, at the same time, makes it more expensive for the printer to hire multiple designers. Artwork Design Module or Designer studio solves the challenge of offering personalization to product offerings and lets your customers make changes on their own. You can also provide 100s of readymade templates to your customers to provide a base for the design.

Automating the design creation and approval process can reduce design-related communication substantially and, at the same time, provide your customer with product personalization which can increase the chance of repeat sales by 80%

Order Processing Module

The biggest challenge printers face while managing orders manually or having separate systems to process the orders coming from different channels. Managing orders this way needs high human dependency leading to errors and delays in production. Also, job onboarding from multiple sales channels to the production system is a time-consuming and manual process. There is also no quantifiable way to identify the productivity and reason for the delay in order processing.

An automated Order Processing system gives you complete control to track every order from different sales channels. Print providers can easily upload orders or push orders through API from multiple websites. On the order confirmation, the solution auto-generates invoices, job tickets, and shipping labels, submits orders into production, sends order updates, and integrates with third-party software for sales.

Workflow & Joboard Module

Printers use manual systems or MIS to manage orders but don’t have a central dashboard to control the order fulfillment process. There is also no automated way to offer proactive order updates to customers.

Print Order Management offers a workflow module to create separate workflows for different products, and with the Job Board, the printer can internally track job tickets flowing through various departments. Additionally, it can alarm printers for delayed processes and optimize workflow.

Vendor & Procurement Management Module

Customers are looking to work with a single printer and expect to have product offerings for all their needs. But it is not possible for the print providers to offer every single product that their customers might ask for. It is getting very critical that PSPs are able to partner with the right vendors to increase their product offerings and seamlessly work with them to provide low turnaround time for their print orders.

OnPrintShop Order Management System can easily integrate with suppliers like APlus Printing, FireSprint, 4Over, Sina Lite, Promo Standard, Print.Com, and Druckerwerkdeal to send orders to suppliers and pull order status as well to inform your customers. In addition, the printer can set up their preferred vendors and ask for quotes, mark up pricing, and set up rule-based outsourcing to automatically send orders to Vendors.

Dashboard & Reports module

Reports are the key to being on top of your business and understanding your key customers and products. As order management can manage all your orders centrally, you can easily categorize your customers, check the highest-selling products over all channels and check which sales channels are performing well and which aren’t. You can also integrate 3rd party marketing tools to automate different marketing campaigns to increase repeat sales.

Key Takeaways:

• Print order management systems allow you to share estimations within minutes to increase conversations with customers
• It can centrally oversee all orders regardless of the sales channel
• Automate order processing to reduce cost and increase productivity
• Centrally manage customer data to provide an excellent Omni channel experience.

Final Thoughts

Print Order Management is a key to growing sales as it helps your key people to be free from the majority of routine operations and reduces human dependency and errors once you set up POMS to automate the order fulfillment cycle, starting from Estimation to ending on order delivery. Order Management gives the flexibility to adapt quickly to new opportunities by setting up new products, customers, and channels or collaborating with vendors.

If you are searching Order management solution for a print business, then Contact Us to Learn more about OnPrintShop Web to Print Solutions with Order Management.

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