NP Label, a label manufacturer offering services from over 50+ years. Based out of Gujarat, they are one of the leading suppliers of different kinds of labels and stickers; with their product range comprising Aluminium Anodized/ Stainless Steel Metal/Polycarbonate Self Adhesive Labels, Name Plates, Paper Stickers, etc. Their main goal was to transform their business while offering modern experience to their customer in order to grow sales.

Np Label had hit a wall as they had 10 reps who went door to door to collect orders limited to the local area. They realized the only way to grow they would need to utilize technology. NP label was a pioneer in setting up the online Print store. Initially, they started with a Generic E-commerce and depended on a developer who left them too. Updating the website, adding new products, or making any changes was impossible. Moreover, they could only order standard sizes and wanted to offer custom products, online designing, simplified ordering, and an excellent post-purchase experience.

How Indian Printer Grew Leveraging Technology?

Established in 1968, at that time, Mr. Bakul Pandya’s father handled the company, and they were the manufacturers of aluminum, stainless steel, and brass labels, working through a conventional process. With time, the company has grown from being a small manufacturer to one of India’s leading label producers.

NP Label was a pioneer in launching Online Print Store, but they faced many challenges.

The company offered fixed products, wherein the customers wanted diverse options. It was during that time they realized the need for a technology partner who understands the print domain and industry, and that initiated the journey with OnPrintShop. OnPrintShop provided the solution and helped the company to list their products online with all distinct specifications like material, size, quantity, etc. Customers could choose from different templates or create their designs.

Key Aspects They Shared About Their Growth Journey

1. Backend Operations Were Made Simpler

Operations were mechanical and time-consuming earlier as customers used to come individually to explain their requirements, the owner adds. But with digitalization, the process has been made much simpler, converting it from manual to automated. Today their 100s of types of products, labels with all materials is available online & on click clients are able to get instant estimate, design & order online without any Human Dependency.

2. Helped Their Business Interests

Going digital helped the company’s business interests when the pandemic hit many industries hard, both during and post-pandemic. Also, the barriers regarding the location were not there anymore, with the initial area of operations restricted to nearby Gujarat. It has helped them spread their wings to reach the global market (exports), helping the business’s bottom line.

3. Reduced Marketing Staff from 10 to 2 & Reduce Costs

According to the owner, they had a huge marketing staff (before adopting the print solution) to lead conversion and acquire new prospects. It was reduced considerably (Sales personnel were reduced from 6 to 1) after adopting the print solutions as there was no need to explain the product to customers with all the required information available online. Also, the number of orders increased drastically.

4. Better Alignment Of Resources

Company staff (designers) was put to better use by engaging them towards other important tasks as OnPrintShop provides the printing solutions. Today their Graphic Designers are focusing on creating creative designs for Labels, Sticker so their end clients can easily choose & design online.

5. Grew Export by 100% Increasing Customer Reach

Customers can choose from a wide array of options which was earlier restricted to fix products with no customizations available. Customers don’t need to wait for design approval or suggestions from the company and can do their designing, saving time. Along with the local market, export nearly doubled over the past couple of years owing to the recently implemented solutions, as stated by the director of the company, Mr meet Pandya.

About OnPrintShop

OnPrintShop leading Web-to-Print Solution providers simplifying the process of print order management for clients. Catering to clients ranging from Small Print Shops to a few of the biggest in Asia, North America, Europe.

If you are looking to find a solution to your print needs, then contact us anytime here.

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