Email marketing is the most vital and effective channel to engage the target audience which leverages sales, generates new customers, and helps retain the customers. According to ‘Emarsys’, 80% of the marketers say Email marketing drives customer acquisition and customer retention. An email marketing plan will give your print business a high-level strategy, a focused campaign, and achieve specific goals.
Below are the key categories of Emails that can be easily implemented in your system.
Welcome Emails
This will be the first email when a new user has joined in through your website or any other social media channel. This is the most influential and effective email, as the welcome email depicts the first impression a company makes with a new customer. Welcome email open rate is 42% higher than an average email, and it can generate 320% more revenue per email than any other promotional email according to a study by ‘Invesp’
Events-base / Festive Emails
Events and festivals are the most ideal time to promote your product with amazing offers, new subscription plans, and introduce new products in the market while promoting your products’ value-added services. Now let’s see what should be the steps for the event-based journey.
- Start a journey with a company brief
- Send a pre-event email to the users showcasing offers
- Personalized/ Exclusive Offer Emails on the main event day
- Create urgency through your campaigns (abandoned cart emails)
- Thank you email (if purchased)
Re-engagement Emails
This type of email re-ignites interest in your company/products which the customer or subscriber has lost. You can set up a series of emails to re-engage the user, starting with a – Reminder email
- Introducing New value / Product updates to the customer
- Following up with an amazing offer
- Offer more subscription options
- Don’t stop at one campaign
- Inform them that you’re going to unsubscribe to inactive users.
Transactional Emails
Transactional emails have now become a necessity for every business where valuable information to the customers is shared at the point of sale. These emails are
- Order Confirmation email
- Shipping Confirmation email
- Package return emails
- Account summary emails
This type of email generates additional revenue as they create a good reflection of a brand when the emails are directed in real-time. They are always customer service-focused and should provide consistent branding.
Feedbacks & Survey Emails
Customer feedback is the most critical information for any business to collect, as it provides the perception of the customer regarding the experience of the product/services offered. You can also get to know the scope of the company in the future and how your business is performing in the market currently. This category of email is the easiest way to gather data and can be sent to many with few clicks and the response provided by the customers will be honest.
A customer feedback survey email should inculcate the following:
- Tell them why they are receiving this email
- Explain the purpose of the survey
- Provide a realistic estimate of the time it will take
- Show them the survey link
- Thank them.
The print businesses need flexible options while selecting the right automation tool. This is where OnPrintShop becomes the best option for your print business as we provide a flexible framework for mailing, marketing/ CRM, accounting, shipping, and other third-party platform integration. Would you like to join us in this journey to grow your company’s sales and increase efficiency with the best solutions at OnPrintShop today? Reach out to us by Clicking here.
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