Post pandemic, printers have to think of smart ways to increase sales and minimize cost. While coping with the challenges of social distancing and remote working; it is crucial for printers to keep costs down, manage orders and make small orders profitable. Printers are looking at ideas to optimise current processes and increase profitability.

Given this, Automation capabilities in the printing industry are designed to offload repetitive/ manual activities to improve profitability per job and increase revenue. In addition to reducing the risk of errors and speeding up decision-making by offering data in real-time.

NAPCO Research identifies that highly automated print companies strongly agree that automated workflow increases profitability per job that is the best justification of any investment in technology.

The research includes data from 218 print companies. Of which 90% of the printers agree that highly automated firms churn out more print jobs, faster, with better press utilization and less waste.

Interesting points to note here are –

– Of the 64 Highly Automated Firms 42% strongly believe in investing in automation as opposed to 9% who disagree

– Of the 95 medium automated firms 50% partially agree with automation and its benefits

– Of the 59 print companies with low automation, 39% believe in automation and may invest to reap its benefits as opposed to 15% who are not in the same boat

Key Takeaway – Over half of the research indicates that highly automated firms investing in software/ technology agree that automated workflows are beneficial. They help to manage/automate prepress workflow, handle shipping/billing, estimate/schedule jobs, preflight work, support operations, submit jobs via online portals and impose print work. In totality, they can accept and process more job orders via an online portal as compared to their counterparts.

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While comparing responses, it is clear that respondents strongly agreeing with automation are likely to pursue actions that are highly beneficial to their organization’s growth and success.

Given the disruption brought about by the pandemic, this is a progressive move as PSPs making the most of it would

– Enhance existing products and services

– Innovate their products and services

– Investment in software to streamline workflows

– Create online touchpoints for 24x7x365 customer ordering and interaction

– Improve customer service and satisfaction

– Explore new markets

– Minimize headcount with automation

McKinsey estimates that at least one-third of workday activities could be automated. A significant benefit of automation is that it breaks away the bottlenecks: the inefficiencies and constraints of manufacturing that hamper productivity and profits – helping print companies evolve and grow.

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