Have you found yourself in a situation when you wanted to update a marketing collateral or place an order for a simple reprint but you had to contact the staff at the printing company and follow protocols? This can be a nightmare when you want to accomplish such tasks after business hours.

Not anymore. Web-to-print portals eliminate the extra steps by providing you with 24X7X365 access to your marketing materials with the ability to customize, print and mail them via a personalized interface. Many products can be custom-printed from clothes to accessories, office stationery and many more.

B2C/Retail clients are looking to design and order quickly from Print Companies that offer online services and personalized Templates. B2B/Corporate clients are looking for print vendors who can offer them an omnichannel experience by offering them all their branded collateral in one place so their users from varied locations personalize, edit and order at any time. This will retain brand consistency as all locations of corporate are ordering from a single platform.

On the other hand, customers value a personalized user experience apart from the cost of the print they are ordering. As a result, printers offering custom-based design templates in their web-to-print solution gives them better growth and customer retention.

80% of people are more inclined to purchase from a company that provides tailored experiences (Forbes). So, if you are thinking of having graphic design templates in your online print store, then you must. Here’s why.

#1 Simple & Quick

Compared to traditional storefronts, online print storefronts with graphic design templates eliminate the dependency on a graphic designer. Customers can pick a template, say a greeting card, customize it, without compromising on the aesthetics of the design and give it for printing.

The benefit – When customers can save time in picking and placing the print order; they are bound to return for reordering, thus, resulting in repeat sales for the print business. The idea is to make it easy for non-graphic designers to create images for their prints in a matter of minutes.

#2 Consistent Branding

Large print companies with a huge team and customers; the design templates help provide better supervision of orders as – all of the company’s printing comes from one source. The admin can control what designs are being seen, uploaded and accessed in the storefront. Any customer-specific print content must stay consistent with its brand, especially if it’s promotional content; design templates help standardize this.

The benefit – Your customers can create accessibility settings on their chosen designs. They can protect any part of their chosen design from edits with advanced template locking. The added security increases the chances of the customers to order with thoughtful printers; resulting in increased customer retention.

#3 Enhanced Personalization

Your customers can easily edit templates as per their convenience and need. This key feature is highly preferable for B2B customers, to fuel their marketing efforts. Unlike traditional storefronts, the customer does not have to depend on anyone to make changes to their chosen design.

The benefit – Customers prefer print companies who understand their needs and help them fulfil them. Customers need relevant, category-specific templates. For instance, templates relating to COVID-19 safety measures for B2B customers for use in their official communication are a trend in their preferred language, say Hindi, Gujarati, English etc.

#4 Reduced Errors

The ready-to-use design templates need minimal supervision or proofreading. The design templates are set to proper margins, fonts and bleed; customers are aware of how the actual print would turn out to be?

The benefit – The time saved rectifying errors gives customers to either customize or devote time to other value-added activities. The ease and appeal of print ordering keep the customer interested for a long time.

#5 Saves Costs & Time

The extensive design library offers clipart, fonts etc. The prepress checks for design files that are ready for print, whether they are error-free and ready. This ensures all costly and time-bound processes are removed due to improper designs.

The benefit – Your customer does not need pro design skills and can make quick changes to their chosen template. This allows businesses to handle more clients and reduce repetitive design tasks. In the words of our existing client – Careprint, UK.

“Every job processed by the client saves our artwork team approximately 30 minutes to 1 hour of design time (allowing for first setup and amendments). With an average of 100 jobs per month at present, i.e., 12 working days per month saved. Our web turnover has increased 100% in the past year with very little input from us. The growth is simply fueled by visitors to our site from Google Adwords and recommendations from social media”. – Careprint, UK

To Conclude

The pandemic has forced print businesses to transact remotely. Digital communication is the primary channel as compared to physical communication.

All of the artwork produced is in direct integration with mobile, e-Commerce or marketing. Customers can know what their print order is going to cost – this is critical for businesses and customers alike to collaborate.

Web-to-print design templates can give your customers the convenience and transparency they want. While the chief merits stand out to be – ease-of-use, fully personalized and an Amazon-like experience to have them coming back to you.

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