Knowledge is FUEL for Better Decisions and Actions

One thing I have learned over the years from my clients is how important it is for them to capture knowledge about their relationships with prospective and current customers. The more they can accumulate, the better decisions they can make and actions they can take.

It reminds me of the Knowledge and actions that were needed to send astronauts into space, starting in the late 1950s. NASA’s "space program" included a thousand integrated projects that produced a multitude of new insights.