There is a Better Way to Achieve the Desired Outcomes
If you want your CRM initiative to be successful, focus on your corporate culture before you focus on your technology purchase decision.
We have said this for years, but we’re not the only CRM consultants who say so.
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In some organizations when someone talks about “CRM initiatives,” leaders hear nearly overwhelming complexity. In others, the whole idea gets relegated to the tech department to just choose and implement a system. Neither mindset moves a business closer to its goals in our digital world. There is a better way. A way that makes sense.
This post first appeared on Business Success With CRM, Implementer & Guide, please read the originial post: here
