In a recent article by Richard Erschik in TSNN titled THE POST-COVID IMPORTANCE OF TRADE SHOW EXHIBITOR EDUCATION AND TRAINING on tsnn.com, he shared how overall events and tradeshow industry has changed post COVID19. He went in detail about the importance of each phase of tradeshow i.e. Pre-Show, During the Show and Post Show.

boothX provides event performance management platform for organization who are leveraging events or tradeshows as an effective tool for promoting their products or services. Boothx can be used effectively in all 3 phases i.e

1. Pre Show
2. During the Show
3. Post Show

Pre Show

boothX provides organization the following capabilities that can be help them prepare for the events

1. Assign the event to team members who will be representing the organization at the event booth. The booth representative receives an email with instructions to install the app on their mobile devices.
2. Add all the pre show expenses such as
   1. Event Fees
   2. Travel expenses such as flight tickets
   3. Hotel expenses for the team members
   4. Cost related to printing of marketing collaterals
   5. Cost related to goodies or gifts to be given at the event
   6. Cost related to setting up the booth
3. Upload all documents that need to be share with users visiting the booth as first touchpoint such as
   1. Product or Services data sheet
   2. Data sheet
   3. Case studies
   4. Technical white paper
   5. Catalogue
   6. Product Videos
4. Set up the email template to be used for sending emails to the visitors as first touch point

This helps the Marketing or Sales professional who is in charge of the event in the preparation stage. It also gives visibility of the cost associated with the event.

During the Show

boothX provides an effective tools for booth representatives to engage with the visitors visiting the booth at the event. It allows to do the following

1. booth representative can use the boothX mobile app to capture leads
2. It allows to capture the lead through
   1. Scan business cards
   2. Scan QR code of the event
   3. Manual data entry
3. Having the option of scanning QR code save the cost for the organization for to opt for lead scanning tool from the organizer of the event
4. Add summarized information in the form of notes about the discussion with the visitors
5. Rate the interest level of the visitor
6. Send documents about the product or services. This is sent as an email to the user visiting the booth and establish the first touch point
7. boothX also allows to capture the lead in offline mode i.e. if there is no internet option at the event venue then the leads are captured and sync when it becomes online
8. The booth representatives can submitting the the bills on expenses such as
   1. local travel
   2. food

The above allows the establish the first touch point with the visitors and share relevant information with them immediately. From a cost perspective there is substantial saving in sending emails compare to traditional mode of giving printed brochure which typically doesn't have much impact.

Post Show

boothX provides an effective mechanism to measure the performance of the event using

1. Dashboard
2. KPI's such as cost of per lead

The management is able to get an insight about the performance of the event through the various KPI's displayed on the dashboard.

For the booth representatives they can do the following

1. Export the leads from the portal and import into the CRM
2. Submit the expenses to the reporting manager on one click. This saves the time and hassle involved in these process an claiming reimbursement

boothX provides an effective way of event performance management.