Or do they want you to like and admire them? Or maybe they are just telling the truth?
It’s no surprise that social media brims over with videos from real estate influencers. What’s astonishing is that property owners and landlords, some of the most broadly despised people in the country, are logging on to boast about the most ruthless and loathsome things they do. In one video, the protagonist of an account called Build Wealth With Gustavo laughingly bemoans the damage an evicted resident has done to his “house in the hood”; soon, he’s transforming it into an attractive $100,000 rehab project. In another, a landlord exhibits the “nightmare” of a rental trailer trashed by tenants, explaining that rents are so high “because of people like this.” Scroll on, and you might find a maintenance man dancing in the wreckage of an eviction while onscreen text explains his plans to add to the former occupant’s debt. “So who really got the last laugh,” it reads, alongside a smiley-face emoji.
Here is more from the NYT, via the excellent Kevin Lewis. Don’t forget the comments of Alex T.
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