In a recent turn of events, the ongoing conflict between Google and Microsoft has taken a new twist. The search giant alleges that its competitor’s monopoly in cloud computing is hindering technological development, particularly in emerging fields such as generative artificial intelligence. This information comes from Reuters.

The criticisms were voiced on Monday by a spokesperson from Google Cloud, the company’s cloud service, claiming that Microsoft’s policies are impeding the progress of cutting-edge technologies.

Ironically, these critiques are coming from a company that holds monopolies in various areas, including search engines (Google), video platforms (YouTube), web browsers (Chrome), and advertising (Google AdSense).

Google Trails Behind in Cloud Computing

The disproportionate power held by Microsoft and Amazon in the cloud computing market has faced criticism in the UK, the European Union, and the United States. In this specific market, Google currently holds the third position, trailing far behind the other two tech giants.

Another point of concern is Microsoft’s partnership with OpenAI, the creator of ChatGPT. While this collaboration has raised eyebrows, Microsoft defends it as part of their commitment to advancing artificial intelligence.

“We are concerned that Microsoft wants to shift its practices from local software monopolies of the past decade to consolidating all that power in the cloud and closing it off, they are creating this closed, fully controlled space owned by Microsoft. Customers wanting to do anything on cloud software will have to turn exclusively to Microsoft. If Microsoft’s cloud does not remain open, we will face long-term problems, even in next-generation technologies like AI, because Microsoft is pushing customers to migrate to Azure,”

– Google Cloud’s Vice President, Amit Zavery

Zavery believes that antitrust regulators need to take action. “I think regulators need to provide some guidance, as well as perhaps regulations that prevent the way Microsoft is building the Azure cloud business, not allowing their local monopoly to create a cloud monopoly as well,” he stated.

Microsoft Responds to Criticisms

Microsoft did not stay silent in the face of these allegations and argued that “the latest independent data shows that competition among cloud servers remains healthy.”

During a speech at the Mobile World Congress in Barcelona, the company’s president, Brad Smith, took a subtle jab at Google without directly mentioning the rival company.

“Today, only one company is vertically integrated in a way that includes all layers of AI, from chips to a thriving mobile app store,”

– Smith

However, Google’s accusations have ignited a broader conversation about the balance of power in the tech industry, urging regulators to closely examine the practices of major players to ensure fair competition and innovation. The outcome of this clash could have far-reaching implications for the future of cloud computing and emerging technologies.

Shady Pasts: Google and Microsoft’s Monopoly Woes

It’s worth noting that both Google and Microsoft have faced their fair share of controversies regarding monopolistic practices.

Google, with its dominance in online search, has been the subject of antitrust investigations in various countries. Critics argue that Google’s control over search results and advertising creates an unfair advantage, stifling competition and limiting consumer choice. The European Union, in particular, has imposed hefty fines on Google for antitrust violations, including favoring its own services in search results.

On the other hand, Microsoft’s history is marked by the famous antitrust case in the late 1990s. The U.S. Department of Justice accused Microsoft of using its Windows operating system monopoly to suppress competition in the browser market by bundling Internet Explorer with Windows. The legal battle resulted in a settlement that imposed restrictions on Microsoft’s business practices to promote fair competition.

These historical controversies add a layer of complexity to the current clash between Google and Microsoft, as both companies find themselves in the spotlight once again, this time in the rapidly evolving landscape of cloud computing.

Sources: Reuters

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