Navigating the world of high-quality visual content can be overwhelming, but Getty Images has emerged as a beacon for professionals and creatives alike. Whether you’re a large enterprise in need of impactful advertising visuals or a blogger seeking the perfect image to complement your post, Getty Images offers a treasure trove of options.

From its diverse range of media types to its cutting-edge Generative AI feature, this platform sets the gold standard in the visual media industry. Dive in to discover how Getty Images can elevate your projects and why it’s the go-to choice for those who won’t settle for anything less than exceptional.

Read further to learn more about Getty Images, in our review we will detail its features, pros and cons with our rating, and a conclusion about why you should use it.

Click on “open” if you want to see exactly what we will talk about in the rest of this article.

Getty Images is a global media library offering a diverse range of visual content, including creative and editorial images, videos, and music. The platform is designed for both content creators and businesses, providing commercially safe and impactful resources.

One of its latest innovations is Generative AI, aimed at fostering the next generation of creativity. Getty Images also focuses on genuine representation through collections like the Nosotros Collection, which offers vibrant visuals for Hispanic Heritage Month.

The platform supports various types of content, from fashion week designs to custom content, and offers a suite of tools and services like VisualGPS Insights for data-driven decision-making. It operates on a royalty-free basis for most of its creative images and some videos, with pricing based on file size.

Getty Images specifications

Unlock the visual potential of your projects without breaking the bank. Whether you’re in need of a single stunning image or a bulk of high-quality visuals, Getty Images offers a range of pricing options to fit your needs. With single downloads starting at $125 and going up to $499, as well as cost-effective packs that offer per-image discounts, there’s a pricing plan tailored for every budget and project scale. Explore the options and find the perfect fit for your creative endeavors!

Getty Images pricing plans

Single Downloads

• Large images and 4K and HD videos: $499 per download
• Medium images: $375 per download
• Small images and Low-res videos: $175 per download

Packs

• Large images and 4K and HD videos:
  • 5 pack: $2,250 ($450 per download)
  • 10 pack: $4,250 ($425 per download)
• Medium images:
  • 5 pack: $1,625 ($325 per download)
  • 10 pack: $3,000 ($300 per download)
• Small images and Low-res videos:
  • 5 pack: $800 ($160 per download)
  • 10 pack: $1,500 ($150 per download)

Other Options

• UltraPacks: Stock up and save with packs of downloads
• Premium Access: Annual plans for images, videos, and music to support ongoing content needs
• Custom Content: Tailored imagery and video created for your brand or product

Note: Packs include any combination of royalty-free creative photos, illustrations, vectors, royalty-free videos, and most editorial images. Editorial images can’t be used for print covers or commercial uses with packs.

From high-quality stock images and curated collections to innovative offerings like Generative AI, Getty Images provides a comprehensive suite of tools and content that set the standard in the visual media industry.

The features of Getty Images span a wide array of media types and services, each designed to meet the diverse needs of content creators, businesses, and media outlets. Whether you’re looking for commercially safe visuals, editorial content, or AI-generated images, Getty Images offers a feature to meet your specific requirements.

Media Types in Getty Images

CREATIVE

Stock Images

Stock Images in the Creative section are high-quality, art-directed visuals intended for use in commercial projects. These images are versatile and can be used in a wide range of applications such as advertising, websites, and presentations. They come with signed model and property releases, allowing for broad usage.

Collections

Collections are curated sets of images that focus on specific themes, styles, or subjects. These collections make it easier for users to find cohesive and high-quality content for their projects. They are often informed by market trends and customer needs.

Project #ShowUs

Project #ShowUs is a unique initiative aimed at breaking beauty stereotypes by offering a more inclusive range of images. It focuses on genuine representation and aims to elevate visual communications by challenging conventional norms.

Creative Insights

Creative Insights is a feature that provides data-driven insights into visual trends. It helps users understand what types of creative content are currently popular or emerging, aiding in more informed decision-making for projects.

EDITORIAL

The Editorial section offers images and videos that are primarily intended for use in news, magazines, and other editorial outlets. These visuals capture real-world events, people, and places and are often used in connection with events that are newsworthy or of general interest.

VIDEO

Stock Video Footage

Stock Video Footage offers a wide range of high-quality clips for various commercial and editorial needs. These clips can be used in advertising, documentaries, news broadcasts, and more.

BBC Motion Gallery

The BBC Motion Gallery is a specialized collection of video clips from the BBC archives. It offers unique and high-quality footage that can be used for a variety of editorial and commercial purposes.

NBC News Archives

NBC News Archives provide a rich source of historical and current video clips from NBC News. This archive is invaluable for documentary makers, news agencies, and educational institutions.

MUSIC

The Music section offers a curated selection of tracks and sound effects that can be used in various types of video productions. These range from background scores for advertisements to soundtracks for documentaries.

BLOG

The Blog section provides articles, tutorials, and insights into the world of photography, videography, and visual content creation. It serves as a resource for professionals and enthusiasts looking to stay updated on industry trends and best practices.

Creative and Editorial Content

Getty Images provides a rich variety of both creative and editorial visual content. The creative stock includes photos, illustrations, vectors, video, and music clips that are designed for a wide range of commercial applications such as advertising, websites, and presentations.

On the other hand, editorial content is more focused on real-world events, people, and places. These are primarily intended for newspapers, magazines, and other editorial outlets.

Both types of content are informed by Getty Images’ extensive creative research team, ensuring high-quality and impactful visuals.

Licensing Types

The platform offers two primary types of licenses: royalty-free and rights-managed. Royalty-free licenses provide broad usage rights, allowing the content to be used in various applications like advertising, websites, blogs, presentations, and more, without any limitations on the number of times it can be used.

Rights-managed licenses, however, are more restrictive and tailored to specific uses. These licenses define how, where, and for how long the content can be used, and additional licenses must be purchased for any other uses.

Boards for Organization

Boards are an organizational tool within the Getty Images platform that allows users to save, organize, and download their chosen images and video clips. Users can create multiple boards to categorize content based on different projects, brands, or interests.

This feature is especially useful for professionals who are working on multiple projects simultaneously. Boards also offer a collaboration feature, enabling team members or clients to view or edit the board’s content.

Vector Graphics

Vector graphics are available in EPS file formats, which are scalable without losing quality. This is particularly useful for designers who require high-quality images for large-scale projects like billboards or posters. These vector files are compatible with a wide range of photo editing software and can be converted into various raster file formats like JPEGs, TIFFs, and PDFs.

Image Resolution and Large Print

Getty Images allows users to refine their search results to find high-resolution images that are suitable for large format reproductions like billboards or banners.

The platform also provides the flexibility to change the dpi (dots per inch) of any downloaded image to meet specific project requirements. This ensures that the quality of the image remains intact, regardless of the size it is scaled to.

Search Filters

The platform offers a comprehensive set of search filters to help users find the most relevant content. These filters include options for sorting by relevance, product type, and specific people involved in the creation of the content.

Additionally, users can search by the number of people in the image or even by the photographer, illustrator, or filmmaker. This level of granularity in search options makes it easier to find the perfect image or video for any project.

Embed Feature

The Embed feature is a unique offering that allows users to incorporate a vast range of Getty Images’ photos into their non-commercial websites or blogs without the need for a paid license.

By simply applying the “Embeddable images” filter in the search results, users can access over 70 million photos. This feature is particularly useful for bloggers, educational websites, and other platforms that do not generate revenue.

However, it’s important to note that if the website aims to sell a product, raise money, or promote something, the Embed feature is not applicable.

Collaboration with Boards

In addition to basic organizational features, Boards also offer advanced collaboration options. Users can invite team members, clients, or other stakeholders to collaborate on a Board.

Two types of unique links are generated for this purpose: one that allows full editing rights and another that is read-only. The read-only link is particularly useful for stakeholders who wish to review the content but do not need to make changes.

Content Attribution

When using Getty Images’ content for editorial purposes, proper attribution is required. The platform specifies the format in which the credit should appear, which varies depending on the type of content—be it photos, illustrations, or videos. This ensures that the original creators receive due recognition, and it also complies with the terms of the content license agreement.

Generative AI by Getty Images, Powered by NVIDIA

A Worry-Free Model Built for Business

Generative AI by Getty Images, in collaboration with NVIDIA, is designed specifically for business applications. It is trained exclusively on Getty Images’ high-quality creative content, ensuring that the generated visuals meet industry standards for commercial use.

Commercially Safe and Impactful

The platform guarantees commercially safe visuals, meaning there are no concerns related to intellectual property or name and likeness. This makes it a worry-free solution for businesses looking to incorporate AI-generated visuals into their projects.

Download and License Flexibility

Users have the flexibility to download and license any visual they generate through this AI model. The visuals can be downloaded at the desired resolution and size without any extra charges, making it a cost-effective solution for various business needs.

Uncapped Indemnification

Each download comes with uncapped indemnification, providing an extra layer of security and peace of mind for businesses. This ensures that users are protected against any potential legal issues that may arise from the use of the generated content.

Exclusive Content

One of the standout features is that the generated images will not be added to Getty Images’ creative library for others to license. This ensures that the content you generate remains exclusive to your project.

Accessibility

The Generative AI feature is accessible via both API and the Getty Images website, offering flexibility in how users can integrate this service into their existing workflows. This makes it a convenient option for both developers and non-developers alike.

Getty Images stands out for its high-quality, commercially safe, and impactful visual content. It’s particularly beneficial for large enterprises and businesses that require top-notch images and are willing to invest in them.

The platform offers a wide range of media types, including creative and editorial images, videos, and music. Their Generative AI feature, powered by NVIDIA, ensures that the visuals you generate are commercially safe and free from intellectual property concerns.

Moreover, you can download and license any visual at your desired resolution and size without extra charges. However, the service is not budget-friendly for small businesses or individuals, and customer support has room for improvement.

Pros and Cons

Pros:

• High-Quality Content: The images and videos are of superior quality, suitable for both commercial and editorial use.
• Broad Licensing Terms: Offers various licensing options, including royalty-free and rights-managed, giving you flexibility based on your needs.
• Generative AI: A unique feature that allows you to create commercially safe and impactful visuals powered by NVIDIA.
• Uncapped Indemnification: Provides a safety net by including uncapped indemnification with each download.

Cons:

• Expensive: The cost can be prohibitive for small businesses and individuals, with prices ranging from $50 to $500 per image.
• No Free Trial: Lacks a free trial option for users to test the service before committing.
• Customer Support: The platform has received criticism for poor customer service, including slow response times.