Meta tags are essential to boost your click rate in any organic search result. The only thing you need right is a compelling meta tag optimization campaign. Search engine friendly – Search engines read the meta tags to compare all the searched keywords with the content in the meta tag. This will put your result on top compared to other websites that are not optimized for meta tags. Reader friendly – Meta tags are really helpful to the people searching similar businesses or services like yours. The tags will allow your potential users to know what your website can offer compared to other websites on the internet. Higher ranking – Ranking higher in the search engine result is the ultimate result we want from any SEO campaign. Meta tags provides clear idea to the search engine and users about the content in your website hence boosting your rank.