It doesn’t matter what corner of the world you come from to start with Fitness Marketing. You may have started working out on the side and are looking to create it into an actual business. Maybe you somehow received keys to a gym and are trying to build your audience. Regardless, every sort of fitness business needs marketing in order to survive. Therefore, in the article you’ll read below we are going to discuss the most successful fitness marketing tips and tricks.
If you’re ready to start growing your fitness business and take your fitness marketing to the next level here are the strategies used by experts to help grow their fitness brands and market across the globe…
Fitness Marketing 101
Take Advantage Of Video.
One of the most important parts of fitness marketing is the aspect of using video. Video is known to be the most effective medium for engaging with your audience. This makes it an essential part when trying to market the fitness business that you use video. There are tons of different ways you take advantage of video which will be listed below.
- Post Youtube Videos
- Create Content For Subscribers
- Share Your Exercises on Social Media.
Start Growing Your Email List.
Another essential part of running a successful fitness business is that you are going to want to start an email list. This email list will allow you to communicate with your customers directly. For example, if you want to push out a new piece of content or secure signups this is a great way to communicate with your audience. Once you start collecting emails your fitness marketing will become a breeze. Listed below are some great examples of ways you can collect emails for your fitness business.
- Promote Your List On Your Website
- Create Social Media Contests For An Email
- Giveaway Stuff For Free In Order To Recieve An Email
Exchange With Other Local Businesses
Are you a personal trainer who is looking to receive more business? What is a perfect way to have clients fed to you than to link up with other businesses in your area? Once you reach out to these businesses you propose an idea. The idea you are going to propose is that they will offer your classes at the front desk of their gym. In return, you will give them some of the profits you make off the classes. This way it is a win-win situation for you and the gym. They will essentially do your fitness marketing for you and you can sit back and relax.
Become Active In Your Community.
If you have ever tried to build a business you know there is a ton of effort involved. It is essential that you market your product or service in order to receive customers. Fitness marketing and any other sort of marketing costs tons of cash. Therefore, you must find opportunities to market yourself without using money. One great way to do this is to become an active member of your community. This doesn’t just help build your business, but also allows you to establish friends and opportunities that can last a lifetime. If you are a gym owner or a fitness trainer you are going to want to place yourself in those positions. Below we are going to list some ways that you can start engaging with people and become an active member of your community.
- Hanging out at the gym socializing with people.
- Spending quality time in the hot tub after an intense workout.
- Start volunteering in your community.
- Reach out to people to ask if they need help.
- Join local meetups and befriend anyone and everyone.
As we all know the bigger network of people we know the greater reach and impact we have in our communities. Therefore, instead of spending tons of cash on fitness marketing simply become an active member of your community.
Build A Story Behind Your Fitness Brand.
There are a ton of factors that go into creating a great fitness business. One of those is the brand behind the image. People are more attracted to businesses and companies that have some sort of story behind their products. This allows people to fall in love with your fitness business and become loyal customers. For example, if you received some sort of award or came from a difficult path people love this and you need to emphasize it. Everyone loves a good story, which is exactly why you should share this with your customers and the world.
Include An Amazing Fitness Website.
An essential part of any business is a website. A website acts as a place for people to reach you without physically going to a location. Therefore, it is essential that either your gym or you have a website dedicated to your service. Nowadays, it is super easy to create a stunning-looking website for which you start to attract more clients and become a big name in your industry.
A great platform that we highly recommend is Bluehost.com. They allow people to create stunning websites with ease.
Provide Great Results Fitness Results
This may sound like a no-brainer. However, you need to put in perspective that if you provide quality results to your clients their friends will eventually find out about it. As that person shares their results with their friends you suddenly receive more exposure which can help build your business. Essentially this is a free way to achieve your fitness marketing goals all without any extra effort.
You’ll also be helping people achieve results and conquer their goals.
Fitness Marketing Essential: Your Reputation.
No one wants to go online to see a ton of bad reviews. This doesn’t only impact your brand’s position with others but also puts a bad image of yourself online. You would be surprised how much income and opportunities are destroyed because of a couple of bad reviews. Therefore it is essential that you keep tabs on your reviews online and people that talk about your business. If you do this I am sure you will start to see an increase in loyalty and bring in tons of new customers. A popular online saying goes… the better reviews the more customers.
One of the biggest sites that brings people together is Yelp. If your business has received any sort of negative review… make sure you respond to the person. If it was actually a fault on your part fix the problem. It’s a simple solution. Fix the problem and have a happy customer.
Have a Membership Platform.
Having a membership program can not only increase your fitness marketing efforts but can allow you to create a nice source of revenue. Once you have a stable group of customers you can have them sign up for weekly “membership” classes. Therefore, you get paid every week by a group of certain individuals. If the class is good they will share this with their friends and will essentially help grow your fitness business without any extra help.
Leverage a Referral Program.
To incentivize your current customers to tell their friends about you is to create a referral program. With a referral program, people are incentivized to share your services with their friends again. Some types of gains they may receive are price reductions, free sessions, or maybe even free membership. This is an excellent form of fitness marketing because you are basically allowing your customers to become affiliates. They will then do fitness marketing for you which allows you to sit back and relax. Except, for the fact that you may become overloaded with clients.
Fitness Marketing Essential: Giveaways.
The biggest and best way to grow on social media or your business at large is to run giveaways. Giveaways allow your message and product to receive tons of attention. There are tons of ways to run giveaways for social media and your business. Here are 3 examples of giveaways you can to help with your fitness marketing:
1. Sweepstakes:
How it works is that people enter into a raffle either with their email or name. Once they enter you are able to put their names in a random selector and then give a prize to the winner.
2. Caption Contests:
With a caption contest, you can engage with your audience by asking them to create captions for your next posts. This will allow your post to receive tons of engagement and grow your account organically.
3. Like To Win:
A way to engage your audience on Twitter or other social platforms is to use a voting contest. With a voting contest, you essentially ask your audience to vote on a certain topic.
Feature Your Students On Social Media.
We all know that content is king. What is a better way to get quality content pushed out to social media than to focus on your students? If one of your students achieves a crazy goal or you are particularly proud of posting them on social media! Share with the world that your coaching or gym provides results and you’ll receive more people interested in your product or service. Once you go down this route you can also use these posts as free fitness marketing for you. The friends of the person will see the post, which allows more people in your local area to become familiar with you. The more people that know who you can start a conversation with.
Create A Fitness Blog
When you are trying to become the best in your industry, people need to know who you are. What’s the best way to achieve tons of visitors to your site? You would be surprised but it’s blogging. Blogging allows you to communicate directly with your consumers and show people what you’re passionate about. This also helps in search engines and allows you to get more traffic to your site. Hopefully, the traffic you bring to your site from blogging will bring you in a couple of customers too. If you haven’t noticed the backbone of almost all fitness businesses is a strong online presence that is created through blogging.
If you’re trying to conquer this part of fitness marketing you can blog about some of the topics listed below.
- Show the world your meal plans.
- Explain your exercises and show people how to properly perform them.
- Talk about the important people in your space and the achievements they’ve made.
Provide Free Meal Plans To Your Customers.
A great way to provide value to your customers and audience is by creating meal plans. You can do this easily by creating some mock meal plans and then either posting them on your blog or sending them to your email subscribers. This can also be a great way to gather emails.
For example, you could post on your social media accounts that you’ll send people free meal plans in exchange for an email.
Once they have registered you send them a simple meal plan and they become a loyal customer which you can promote later.
Create Viral Buzz Through “Coaching Meetups”
Who doesn’t like the word “Free”? Well, the answer is that everyone likes value that is free. A great way to provide value to people in your area is to give them what they want. People want to become more fit so allow them to with free coaching meetups. These free coaching meetups are a simple fitness marketing technique that will draw more attention to your business. After you give people what they want they are more than likely to come back which brings you more customers.
Some great ways to promote a “Free Coaching Meetup” are…
- Send an email promotion to your email subscribers.
- Post about the meetup on social media.
- Create a page on your website for free meetups.
- Tell your friends and family to share your meetup.
- Post about it on Meetup.com
Fitness Marketing Conclusion:
Running a fitness business or being a personal trainer is a ton of hard work. If you don’t know how to actively market yourself. Hopefully, in this guide, you have received tons of great information on how to effectively market your fitness business and bring your fitness marketing to a new level.
Looking to supercharge your fitness business? Check out how we manage fitness social media!
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