Introduction 

Digital growth is directly relevant to the e-commerce store. So, having an e-commerce store is highly beneficial for traditional business stores. Whether you have a restaurant or a fashion business, you need an e-commerce store to broaden your range of products/ services for sale and expand your business reach. E-commerce is the ideal way to take your traditional brick-and-mortar store to an innovative online business with the facility to boost ROI. 

It is difficult to choose the right platform for your e-commerce store, as there are plenty of e-commerce platforms available like Magento, Prestashop, Shopify, and more. 

Here we provided a detailed comparison of the two most popular e-commerce platforms Magento and PrestaShop so that you can choose the best platform. 

Importance of e-commerce platform on business

Building e-commerce is equally hard as growing your business in a constantly crowded market. The right e-commerce platform can bring more power to your business.

Whether running an online business or expanding your previous brick-and-mortar store, choosing the right platform or e-commerce agency is necessary to take your business to the next level. 

How does an e-commerce solutions company aid in the expansion of small businesses? Just consider all the causes of cart abandonment, from sluggish site loads and crashes to lengthy checkout procedures and awkward payment methods. Your online success can be hastened without the correct e-commerce solutions and platform. It may produce a frictionless buying experience that distinguishes out from the competition and fosters repeat business. Additionally, it can aid you behind the scenes by streamlining the process of taking an order from placement to delivery at your customer’s doorstep.

Nowadays, many top e-commerce agencies serve the idea of the best e-commerce platform to businesses including Magento and PrestaShop. But which one is best for your business, and how do you know that? Let’s find out with this comparative blog. 

What is Adobe Commerce (Magento)? 

One of the most widely used e-commerce systems in the world, Magento provides advanced functionality for the most demanding online merchants. It permits multiple interfaces with payment and delivery systems, as well as client segmentation and the establishment of different promotion types. The most recent Magento version, Magento 2, was launched in 2015. The reason Magento 2 is growing of the end of Magento 1 in 2010. Magento is also named Adobe Commerce. 

What is PrestaShop? 

Unlike Magento, PrestaShop is an open-source e-commerce platform used by the top e-commerce development companies in the USA. It is common as almost 30% of internet stores are based on this CMS. The users adore it because of the delicately maintained balance between added functionality and a user-friendly management interface. PrestaShop comes with many default options, but you can easily upgrade them by adding more modules.

A comprehensive Guide on Magento and PrestaShop

When it comes to the most popular e-commerce platform, there are a lot of comparisons. Let’s explore the main criteria that merchants look for in a platform, including usability, features, the availability of extensions, cost, payment methods, SEO, themes, hosting, and others.

• The perspective of Theme & Design-

Popular digital marketers, even Neil Patel suggested that 92% of customers get attracted by the visual appeal of the website. So choosing an e-commerce development company that offers platforms with good themes and designs is mandatory.

PrestaShop offers more than 2,000 sleek, attractive templates with an affordable price range. The themes have a color selector, mega menu, etc., and are mobile-friendly. In addition, you can preview the theme’s demo before buying it. However, it restricts the theme and design for B2B business, where you need the best Ecommerce Development Company. 

On the other hand, Adobe Commerce offers great flexibility for UI/UX design. Although, with the great demand, Adobe Commerce has limited the range of pre-built e-commerce themes. 

• The perspective of Features & Extension 

Based on theme and design, both PrestaShop and Magento have differences. 

PrestaShop has several features and functionalities that specifically satisfy SME merchants. 

• Merchants can create physical and digital products, manage them and navigate them. 
• They can configure the checkout and customize the store. 
• They can further comply with law and text regulations. 
• They enjoy digital marketing tools like coupons, gift wrapping, and email marketing. 
• They can perform customer relation management (CRM). 
• Also, enjoy order management and inventory tracking. 
• They get 75 languages support. 
• They can analyze their business reach and more. 
• And more. 

On the other hand, Adobe Commerce (Magento) comes with a more sophisticated set of features. 

• Marketing, advertising, and conversion-related tools
• Site administration tools
• Tools for digital marketing, such as specialized SEO tools
• Catalog administration tools
• Want lists, product availability checks, sharing on social media, etc tools. 
• Checkout, payments, and shipping tools
• Order control tools
• Accounts & services tools for customers
• Reporting and analytics tools
• Mobile Business tools

The Adobe Commerce Cloud features even more and hence is mostly suggested by the e-commerce development services. Not only that, but it also offers more than 3500 extensions on the official Magento marketplace. 

• The perspective of Hosting- 

The PrestaShop has 3 main hosting options:

• It has a 3rd party hosting provider where you can install the site yourself. It is lit for hosting accommodation but includes some basic requirements. 
• It has a Prestashop hosting provider that offers 1-click easy installation. 
• It offers cloud hosts like Google Cloud and turkey solutions for developing a store. 

On the other hand, Adobe Commerce hosting offers on-premises hosting, 3rd party hosting, and cloud hosting. Unlike PrestaShop, a lot of server resources are needed for Magento. Hence, to ensure lag-free website performance, talk with your e-commerce agency professionals & select hosting with a dedicated server and expandable PHP memory. 

• The perspective of Security 

When it comes to security, PrestaShop is limited to that of Magento. PrestaShop is PCI compliant, where buying an SSL certificate is mandatory. But, these are only the fundamental security elements; to obtain extra security features, you must install third-party modules, which raises the cost of security as a whole.

On the other hand, Adobe Commerce security features perform in a more concerned manner. Some include:

• Magento Product Security Team checks the core application code every 10-15 days. 
• It includes hashing algorithms (SHA-256) where password management is strong. 
• It offers strict actions against XSS attacks. 
• It prevents clickjacking vulnerabilities and generates encryption keys automatically. 

The security measures of Adobe Commerce are much stronger compared to that of PrestaShop. 

• The perspective of Performance & Scalability

PrestaShop includes a decent performance with its lightweight feature. It is effective for the website, although it does slow down the store performance when a cross of the threshold occurs in the SKUS. It results in a delay of 5 to 10 seconds in the load time after crossing 1000 products. 

Adobe Commerce is a popular platform for offering robust performance and scalability. Some rumors are there that the website’s heavy CMS can slow it down, although this is true unless the hosting or development is not optimized. Magento’s layered architecture performed by the ecommerce development services boosts and scales up the store’s performance. Any third-party program can be readily integrated, and you can process more than 2,500 orders an hour.

• The perspective of Payment Options-

In PrestaShop, there are more than 250 payment gateways available. The platform is made to accommodate the needs of all European retailers. There are numerous payment options accessible, including bank transfers, regular payments, invoicing, and card or wallet payments. From the official PrestaShop add-on marketplace, payment gateways including PayPal, Amazon Pay, Stripe, Apple Pay, Authorize.net, and others can be added.

Here, Magento is running a little slowly. It only permits offline payments like COD, bank transfers, etc., and only provides 3 payment gateways by default: Authorize.net, Stripe, and Braintree. Via the third-party extensions, you can add extra payment alternatives.

• The perspective of SEO 

E-commerce development companies includes skilled developers who can perform the SEO and boost your business reach. Developers don’t suggest PrestaShop here as it does not offer a huge range of SEO features. It lacks in terms of SEO optimization. Here you can install the modules for creating XML sitemap or add Google tools and nothing more than that. 

But Adobe Commerce offers the best SEO and digital marketing features. Here, options are provided for XML sitemaps, setting redirects, creating robots.txt protocols, and optimizing URLs. You can create private sales, put up promotions, and start simple marketing campaigns in the open-source edition. More complex functions like customer segmentation, targeting, analytics, and reporting are available.

• Lastly, the perspective of user accessibility 

It is no lie that the admin panel of PrestaShop is intuitive and offers great support for user accessibility. It includes an official guide that is free for easy installation. PrestaShop development services should be included in your budget if you aren’t tech-savvy and find installation difficult. 

On another note, Magento includes only the manual store setup. Here users can configure the hosting, download the code and start installing. Being tech-savvy, you can choose the best  Magento development agency that can develop a fully functional store for your business. 

How much does Ecommerce development cost? 

When it comes to choosing an e-commerce platform, don’t negotiate with the price. There are several things that you need to consider apart from licenses like website development, maintenance, and others. 

Prestashop is a self-hosted and open-source platform that costs zero entry charges. Here you can download the code at a zero price. 

On the other hand, Adobe Commerce (Magento) pricing depends on the edition. For instance, if you choose the Magento open-source community edition then it is quite similar to PrestaShop in terms of pricing. 

However, Adobe Commerce is more beneficial as it offers free 3rd party integration with out-of-the-box features. 

Which platform to choose- The Verdict! 

The entire comprehensive guide is to make you realize that both platforms serve different merchants. 

Small to medium online businesses should choose PrestaShop as it is an easy-to-use, low-pricing, and customizable platform. 

Large companies looking for consistency and high-end performance should choose Adobe Commerce (Magento). With a large margin, it outbursts the PrestaShop E-commerce platform from the edge of security, scalability, native features, and third-party integration. 

Conclusion 

Choose a business-centric e-commerce development company and discuss your need for robust success. Professional developers can guide you in your platform choice and result in robust online business growth. They offer you an effective e-commerce platform so that you enjoy a vast reach and ROI. 

Hope you understood the common difference between Adobe Commerce (Magento) and PrestaShop through this blog. For any other confusion, you can directly contact the E-commerce development company and discuss your queries in detail.

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