AR is changing product design by allowing designers to Visualize 3D models in real-time and collaborate more effectively. AR enables Interactive product demos, providing customers with a more engaging experience. AR is becoming an essential tool for product designers, enhancing the design process and creating better products.

Why Augmented Reality is Revolutionizing Product Design?

• Visualization: Enhances visualization of products beyond traditional 2D models.
• Collaboration: Enables real-time collaboration & remote viewing of designs by multiple users regardless of their location.
• Testing and Simulation: Allows designers to simulate and test virtual product prototypes prior to physical production.
• Assembly and Maintenance: It can display real-time assembly & maintenance instructions overlaid on physical products for user guidance.
• Product Configuration: Lets customers customize products and see real-time visualizations, improving their understanding of product appearance and function.
• Showroom Experience: It can enhance the showroom experience by providing interactive displays and demonstrations.
• Design Review: It offers designers & engineers a more intuitive method for reviewing and approving designs.
• Training and Education: It can offer interactive training simulations for safe and controlled learning and skill practice.

Benefits of Augmented Reality in Product Design

1. Virtual prototyping saves time and resources
2. Improved product features with digital animations or interactive controls
3. Enhanced customer experience with product visualization
4. Boosted sales through informed purchase decisions and increased engagement
5. Immersive product demos revolutionize marketing campaigns.
6. Enhanced support and training with AR technology

Some of the AR-Integrated Product Design Tools Available in the Market

• Unity: A popular game engine used to create AR-enabled product prototypes and visualizations.
• Vuforia: A platform used to create product experiences, such as interactive manuals or instructional videos.
• SketchUp Viewer: This app allows users to view and interact with 3D models.
• ArCADia-3D: A CAD software for creating interactive and immersive product designs.
• Gravity Sketch: A VR and AR creation tool that allows designers to sketch and prototype products in 3D.
• Torch AR: This app, allows users to create AR experiences by adding 3D models, and animations to real-world environments.
• ZapWorks: A web app, that allows users to create interactive and engaging product experiences.
• Creo AR Design Share: An design software that allows users to share 3D designs in real-time.
• HoloLens 2: An headset used to create & visualize 3D product designs in real-time.
• Google ARCore: This app, is used to create AR-enabled product experiences for Android devices.

List of Companies that Use AR Integrated Product Design Tools

1. Volvo: This uses the Gravity Sketch tool to create and develop their cars’ designs.
2. Ikea: It uses the Ikea Place app, which uses AR, to allow customers to see how furniture would look in their homes before purchasing.
3. Ford: It uses in the design process to visualize vehicle designs and check for any issues before manufacturing.
4. Apple: To visualize and test their product designs before bringing them to market.
5. Nike: Nike uses the Nike Fit app, to allow customers to scan their feet and determine their shoe size for a better fit.
6. Volkswagen: Volkswagen uses the Unity engine, to develop and create 3D models for their vehicles.
7. Procter & Gamble: Procter & Gamble uses AR to test and visualize product designs and packaging before manufacturing.
8. Airbus: To visualize aircraft designs and test them for any issues before manufacturing.
9. Lenskart: It provides customers with a virtual try-on experience. So, customers can see how different glasses frames look on their faces before making a purchase.

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