The retail industry is experiencing a massive extension all across the globe. There has been a rising emergence of eCommerce platforms meeting the diverse products requirements of customers. Even the physically present Kirana stores and supermarkets are not left behind in terms of convenience. Still, a major part of population in India prefer to buy products directly at the shop. And this allows the Kirana stores to updated with the rising trends and follow the specific Kirana marketing tactics to stay ahead of the competition.

Concerning the same, here are some essential Kirana marketing trends mentioned that allow stores to become customer-centric.

Five Kirana Stores Marketing Trends You Should Know

1. Prevent delay order: Customer expectations change every now and then. Earlier, customers were satisfied with receiving the product delivery within the week’s time. But just like eCommerce trend prevailing these days to ship products overnight, even store specific customers want quick delivery. And even the presence of products in the store. Therefore, it is important for the Kirana stores to ensure fastest possible home delivery of products along with maintaining the stock availability. Moreover, Kirana store owners must predict the product demands of regular customers and even apprach them to offer such items.
2. Enable personalized product offerings: You must have experienced the personalised product offering scenario, while doing online shopping. Its trending these days and even possible with Kirana store’s product offering. Retailers should start analyzing the regular customer demands, analyze their previous purchase pattern, list of favorable products, and maintain the purchase data. Doing all this will help retailers to better serve customers with the required products. And even provide personalized shopping experience.
3. Enable social integrated product selling approach: Utilizing the prowess of social media platforms is not just meant for successful online retail marketing. It can be used for Kirana store and allow you to connect with customers. You can create your store specific social media channel and start sharing product offers, deals, discounts, and combo offers. The purpose here is creating a visual persona in the eyes of customers and compel them to buy from you.
4. Create a brand specific value: More than 71% of customers would like to purchase branded products and have complete reliability over the same. Concerning the same, you can start adding branded products in the store and meet customers requirements. It will help generating lasting trust factor in customers to buy from your Kirana store.
5. Start doing omnichannel marketing: Performing omnichannel marketing is certainly an effective way of reaching the target customers. With that means, you can enable both offline and online marketing to reach the repeat customers and make new ones. In terms of offline marketing, try making cordial and respectful relations with customers arriving at the shop. As far as online marketing is concern, start creating social media buzz and form your store’s group to share relevant offers.

Conclusion

Running your Kirana store is still a profitable affair and allows you make substantial amount of profit. Reach the targetted customers, do omnichannel marketing, staying active on social media, and send orders on time will help you stay relevant. For more information, its best to connect with the professional Kirana store business consultant.

Author’s Bio:

Simon Luger 

Simon is a dedicated professional in the creative field of content writing. He has rich expertise in writing for the retail business sector. Continue to read his immersive and engaging articles and blogs on the profitable retail sector.