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NEW QUESTION 53
A customer wants to create a mobile app that requires users to log in or register before accessing their data.
Their source of truth is Sales Cloud which is connected to Marketing Cloud. Users who log in with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?

• A. All mobile app users will create additional Contacts in Marketing Cloud.
• B. Newly registered users will create additional Contacts in Marketing Cloud.
• C. User device data is unavailable in Contact Builder for up to 24 hours.
• D. Existing users will create additional Contacts in Marketing Cloud.

Answer: C

NEW QUESTION 54
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customer’s shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping.
What action should Northern Trail Outfitters (NTO) take?

• A. Do NOT send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
• B. Create a user-initiated message to logged-in customers to send once the website is restored.
• C. Import a file of logged-in customers into NTO’s existing Abandoned Cart journey in Journey Builder.
• D. Create and send an apology email which includes a discount for a future purchase to all customers.

Answer: C

Explanation:
The answer can be 1 or 3. But the most appropriate solution is 1. Sending emails will not take the user to a state where they left on the website. This requires developer involvement.

NEW QUESTION 55
Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference. When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript.
Which two MobileConnect templates should be used to send the SMS message and capture the responses?

• A. Data Capture
• B. Info Capture
• C. Outbound
• D. Text Response

Answer: B,D

NEW QUESTION 56
A customer would like to store financial data related to invoicing in its data extensions.
Which field type should be used?

• A. Currency
• B. Number
• C. Float
• D. Decimal

Answer: D

NEW QUESTION 57
……

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