Delivering personalized enhanced shopping experiences at par with today’s ever-changing customer expectations is crucial for merchants to stay relevant and competitive in the eCommerce landscape. Choosing an enterprise eCommerce platform can be overwhelming, which is why we are here to help you figure out what suits you best among the two key players: Salesforce Commerce Cloud (formerly Demandware) and SAP Commerce Cloud (formerly Hybris).
What is Salesforce Commerce Cloud?
Salesforce Commerce Cloud is a cloud-based e-commerce platform that enables businesses to create and manage online stores, engage customers across multiple channels, optimize the customer shopping experience, and drive sales growth. It offers a wide range of features and capabilities to support various aspects of e-commerce, including storefront customization, order management, marketing automation, and customer data management. SFCC is renowned for its user-friendly interface, scalability, and integration with other Salesforce products, making it a popular choice for businesses looking to establish and expand their online presence.
Here are the key features & benefits of Salesforce Commerce Cloud
1. Commerce Platform
Grants you the ability to build eCommerce websites with templates, developer tools, and commerce APIs, plus connect commerce data across channels and gain data-driven insights.
2. Storefront Reference Architecture
Aids in building professional websites quickly with pre-designed wireframes embedded digital innovations, and valued integrations.
3. Commerce Cloud Digital
Helps you create responsive websites, extend to social media, optimize mobile payment, and search and enhance the mobile customer experience.
4. Predictive Intelligence By Salesforce's Einstein AI
Simplifies data analysis and decision-making in eCommerce by eliminating the need of third-party extensions.
5. Enhanced Marketing Tools
Help maximize conversions and boost order value through targeted product connections, content sharing, multi-site integration, and comprehensive management of paid advertising, email campaigns, and social media.
6. Commerce Cloud Endless Aisle
Lets you unify shopping channels, personalize customer experiences, provide access to customer databases and online inventory, and enable wish lists and online offers.
7. Order Management
Facilitates streamlined order fulfillment, automated payments, and efficient management of returns and cancellations.
8. Commerce Portals
Allows you to engage customers with loyalty programs, track behavior stats, and deliver relevant content through communities, newsletters, and social media.
9. Internationalization
Enables businesses to manage multiple global storefronts from a single platform, so they can handle product data, billing, pricing, and availability across different locations seamlessly from a sole back-end platform.
What is SAP Hybris?
SAP Hybris, also known as Sap Commerce Cloud, is a leading e-commerce platform that delivers exceptional customer engagement and personalization capabilities. It is a proven and highly effective tool for businesses to thrive in the online world and caters to the diverse needs of businesses with its flexible e-commerce system, offering robust B2B and B2C capabilities. It provides pre-integrated features such as Master Data, marketing, analytics, and cloud integrations, eliminating the need for additional setup.
These are the features & benefits of SAP Hybris Commerce
1. Omnichannel Capabilities
SAP Commerce Cloud allows businesses to seamlessly connect between all touchpoints, creating a clean and professional purchasing process for all end users.
2. Pre-Loaded Features
Provide comprehensive components for enterprise e-commerce applications, eliminating the need for architecture decisions and enabling smoother onboarding for new engineers.
3. Cloud Infrastructure
Offers robustness, agility, and scalability in a cloud-based infrastructure, ensuring optimal performance for your e-commerce operations.
4. Customer Experience
It can be personalized to your customers’ needs and preferences by recording their data patterns while using the website.
Salesforce Commerce Cloud Vs SAP Hybris
Here’s how they fare based on the following parameters.
1. Deployment Scope
Salesforce Commerce Cloud offers versatile implementation options suitable for all industries and business sizes- small, medium and large. This powerful tool enhances shopping experiences through personalized solutions tailored to individual needs.
In contrast, SAP Commerce Cloud is specifically designed for larger organizations, offering essential e-commerce features such as omni-commerce, cart and checkout, order management, and a rule engine.
2. B2B And B2C Capabilities
Salesforce Commerce Cloud offers both B2B and B2C and now provides customers with an online shopping experience through CloudCraze integration with other Salesforce applications, offering functionalities like, multi-contract and multi-site management, invoice and PO capabilities, OOTB Integration with CRM, among others.
While SAP Commerce Cloud takes the lead in B2B e-commerce. Rated as the #1 B2B Commerce Suite by Forrester Research, SAP Commerce Cloud offers both B2B and B2C features, offering deployment models, flexible architecture, quote negotiation, self-administration, data management and PunchOut integration.
3. Architectural Capability
Salesforce Commerce Cloud boasts of extensive architectural capabilities, including a wide range of extensions, comprehensive APIs, and seamless integrations with third-party applications. The LINK marketplace offers value-added services for your store, albeit at a higher cost, catering to smaller-sized communities. However, compared to SAP Commerce Cloud, Salesforce Commerce Cloud may have fewer integrations due to its smaller community size.
SAP Commerce Cloud, on the other hand, excels in building extensibility and reliability, providing easy customization and complete replacement of features. With accelerators and a flexible business model, SAP reduces time and cost for e-commerce projects. The Module Driven Approach (MDA) allows customization based on your specific business requirements, offering the possibility to customize or replace services in the ServiceLayer.
4. Functionality
Salesforce Commerce Cloud offers comprehensive eCommerce capabilities, including omni-channel features, catalog management, internationalization, and machine learning with Einstein, their AI platform. It seamlessly integrates with Salesforce products, providing in-line reporting and enhanced functionality.
Whereas SAP Commerce Cloud does not integrate with Salesforce products and does not support Force.com. However, it excels in integration with other SAP products like SAP Sales Cloud and SAP Marketing Cloud, eliminating the need for third-party software. This advantage is beneficial for organizations preferring a unified SAP ecosystem.
5. Omni-channel Engagement
Salesforce Commerce Cloud shines in its ability to offer a holistic view of customers across all channels. With centralized order management, operations, marketing, and other features, it provides a comprehensive solution for omni-channel engagement.
In comparison, SAP Commerce Cloud offers capabilities such as Omni-Commerce Connect (OCC), Assisted Service Module, and Extensible Architecture Merchandising, ensuring consistent customer experiences across touchpoints and devices.
6. Personalization
Salesforce Commerce Cloud beats SAP Commerce Cloud in delivering personalized online shopping experiences. Utilizing AI in its Predictive Sort feature, it offers personalized search and sorts results based on dynamic attributes, reducing search time and boosting conversions. This powerful feature empowers organizations to stay ahead of the competition by leveraging customer behavior and purchasing patterns for upselling and cross-selling.
7. Languages
SFCC supports multiple languages apart from English, such as Chinese, Hindi, Japanese, Spanish, French, Italian, Dutch, Portuguese, and Swedish, while the only language supported by SAP is English.
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This post first appeared on ETG Digital-Salesforce Partner | ECommerce | MuleSoft | Managed Services, please read the originial post: here
