Labor Day is the ideal time to connect with customers and boost profits from Labor Day sales deals because it coincides with a change in consumer priorities and the change in seasons.

74% of consumers, according to the numerator, say they will be celebrating Labor Day in 2022. The number of searches related to Labor Day sales like “Labor Day school supplies sales” and “Labor Day appliances sales” is rapidly increasing.

Many businesses take advantage of Labor Day, the last major summer holiday, to adjust to the fall season and boost sales. It is one of the best times for sales and promotions, so you should also take advantage of it. If you are wondering how to grow retail sales as Labor Day draws near, now is the time to start planning and implementing the following Labor Day sales strategies.

1) Set Up Your Sales Goals in Advance:

Setting sales goals provides your sales reps with the structure they need to create successful selling strategies and keep everyone’s priorities aligned.

However, effective sales management should also include less financially motivated objectives, like enhancing customer satisfaction or accelerating conversions.

According to a study, consumers spent more than $2.6 billion on Labor Day in 2020. So, you will have a better chance of achieving your desired hard numbers if you set up well-rounded sales goals for this year.

Here is a quick list of the critical actions you must take to establish sales goals:

• Set a realistic revenue goal.
• Establish a target period for deal closing
• Set a target closing rate.
• Get your salespeople involved in the process.
• Track your development
• Review and adjust

Using the reporting features of the Point-Of-Sale system to make your sales targets more visible is a wonderful way to increase Retail Sales.

2) Make Strategic Preparations Around Back-To-School Shopping Season:

Labor Day falls on the first Monday in September, which also happens to be the start of back-to-school for most children and teenagers.

According to MasterCard Spending Pulse, back-to-school spending is anticipated to rise by 7.5% in 2022.

In fact, the back-to-school season is one of the most significant consumer spending occasions of the year, and many shoppers wait for sales to occur before purchasing the things on their shopping lists.

Use this window of opportunity by:

• Showing how your products fit into people’s lives at school.
• Thinking about offering exclusive discounts.
• Improving the relevance of your back-to-school advertising to the newest trends.
• Engaging children in your campaigns to make them more compelling.
• Amplifying awareness with giveaways.
• Partnering with influencers or mom bloggers.

Not offering back-to-school supplies? To position your store, you can use “change” as a marketing theme.

By determining what this season of change means for their customers, retailers who do not sell back-to-school items can capitalize on this theme.

For instance: An appliance retailer can encourage Labor Day appliance sales by emphasizing the benefits of replacing an outdated home appliance with a more modern, effective model.

3) Employ Strong Brand Messaging:

Labor Day has a significant meaning in people’s lives. It is a patriotic festival dedicated to honoring and commemorating the accomplishments of American workers. You may use this subject to your advantage in your marketing.

Here are some ways to make your Labor Day messaging appeal to your customers:

• Use compelling Labor Day stories to convey information about your company and products.
• Use stars and stripes as they are a festive addition to marketing emails, social media postings, text message pictures, and other content.
• Run social media contests highlighting the significance of Labor Day and personal narratives surrounding it. Offer exciting prizes, deals, and discounts to popular entries.

It is essential to have consistent brand messaging across all platforms and channels when considering how to grow retail sales.

4) Enhance the In-Store Shopping Experience:

It is more likely for shoppers to make an impulse purchase if the item can be seen easily from the aisle. For maximum visual impact, displays must be eye-catching and at eye level.

Here are some suggestions for having excellent in-store visuals:

• Creating multi-dimensional displays.
• Having a focal point helps people decide which details or objects to paying attention to.
• Keeping everything orderly and tidy.
• A prominent display of your best products.

Furthermore, you should make sure that the customer’s purchasing experience is smooth and hassle-free to get repeat footfalls in your retail store.

With Ari POS, you can improve the in-store shopping experience by:

• Accelerating transactions during busier sales days.
• Leveraging the ‘substitute’ feature and ‘quick buttons’ to show color, style, and size substitutes on the go.

5) Ensure That Your Store Is Visible in Online Search Results During Labor Day Sales:

More than ever, customers search for stores and items on Google. Make sure you appear anytime they perform a search that is pertinent to your company.

For instance, if you sell toys, you want people in the area to find your store whenever they search for “Labor Day sales deals on toys near me.”

Create business listings on platforms like Facebook, Yelp, Google, and others to accomplish this. Include details consisting of:

• Name, address, and contact information (Important: Make sure these particulars match those on your website and any other listings.)
• Accurate hours of operation.
• The attractive deals you are providing.
• Numerous reviews and testimonials.
• Lots of recent pictures of your store ambiance and products.

Make sure your brand utilizes Digital Marketing to increase retail sales and strengthen brand recognition. To show off the tempting sales deals, decorations, and atmosphere, you can broadcast live videos of the sale as it is happening in your store through a variety of digital channels.

6) Plan Discounts & Labor Day Sales on the Go:

An exciting deal can make heads turn, and eyes shine, and consumers are desperately looking for great Labor Day deals. So, amaze them with dynamic and personalized deals.

A good point-of-sale system often comes packed with an in-built offer and deal templates. To make deals that are too good to refuse, you have to come up with the right offer, double-check your profit estimates, and use these templates.

Further, your retail POS system is most likely to allow you to: 

• Track the performance of your deals
• Create personalized deals for loyal customers
• Win new customers with first-time purchase discounts and much more…

Also, check the Deals & Promotions feature of Ari POS with a 30 days Free Trial.

7) Be Customer-Centric and Think Long-Term for Labor Day Sales:

If you stop thinking about your customers after the campaign, you lose a huge opportunity. A satisfied customer can help spread the word about your goods and raise awareness of your company.

Provide after-Labor Day sales services to make your customers feel valued and taken care of. That will motivate them to make more purchases from you.

For instance, you can get customer feedback to assess your product’s utility and satisfaction level with your Labor Day sales campaign.

Additionally, you can use various social media platforms to stay in touch with your clients, respond to their queries, and address any problems they might be experiencing.

As a result, your relationship with them will be stronger, and their lifetime value will rise as a customer.

8) Boost Store Footfalls by Emailing ‘Hard-to-Ignore’ Deals to Customers:

Your POS or store software is most likely to have a customer database. And now is the best time to put that data into action by emailing Labor Day Deals to your existing customers.

You can keep them informed about your store’s upcoming offers and discounts on Labor Day (or the entire week). And you can also create a sense of urgency by creating “limited-time offers.” 

Like many feature-rich POS systems, Ari POS also offers Mailchimp Integration, so you can directly link your POS-collected data to your email marketing software.

This approach can surely translate into high footfall traffic and delightful sales. Happy Selling  

Conclusion:

To conclude, you should know better how to grow retail sales and draw in new clients in time for the upcoming holiday shopping season.

It is essential to keep in mind that not everyone will buy something just because it is Labor Day. People use their free time to purchase goods from different industries that they have been putting off or holding out for a significant sale.

Hence, it is crucial to plan everything around the customer to maximize retail sales. You must never forget to be “customer-centric,” and POS retail store management software can help you with this.

Retailers who view the holiday as a significant shopping day attract, nurture, and retain throngs of delighted customers with Labor Day sales deals and smart strategies like the ones we discussed above.

ARI POS can enhance and automate your business operations for the hectic Labor Day campaign and beyond. Its features can store customer data, provide personalized promotion offers, control your inventory, monitor sales, and more.

We value the work you put forth as a retailer. Wishing you a Happy Labor Day!

The post Labor Day Sales 2022: How to Maximize Retail Sales This September? appeared first on Ari Point of sales.