Push notifications have become an important part of mobile app development. It is a great way to retain customers. Businesses are using Push notifications to engage with their customers and communicate with them more effectively. The retention rate with push notifications is 2x, however, it also depends on the display and content of particular push notifications. It is the UI/UX and content of push notifications that decides whether or not the customer will be engaged. Choosing the right push notification tool is going to make your engagement strategy much simpler to retain customers. Some of the push notification tools are more popular than others, but all have strong functionality. Let us see the top 10 push notification tools for mobile app development.

Top 10 push notification tools for mobile app development-

1. Google Firebase-

These days, it is one of the most popular push notification tools, which is free to use. It is developed only for mobile app development solutions. It has limited features as compared to other push notification tools. It helps you to send in-app message notifications and also provides the facility to integrate it with analytics.

2. Urban Airship-

It specializes solely in the mobile communication experience and manages things like SMS messages, email, and mobile wallets like Apple Passbook and Google Wallet. The airship is aimed at enterprise customers. One can also use it for A/B testing, as it provides user categorization options according to device information, local history, in-app behaviors, and user preferences. It features a striking messaging center and a web editor for reviewing notifications before delivering them to clients.

3. Mixpanel-

Mixpanel allows you to analyze users’ activities. That will help you to know which kinds of notifications engage clients more effectively. Also, it offers some amazing features like retroactive funnel reports, real-time data analytics, event tracking, A/B testing, and so on. 

4. Sailthru-

This is a paid push notification tool that helps you to scale your business based on monthly or quarterly active users. It helps you to run different push notification campaigns at the same time. Its some main features are time zone settings, user behavior analysis, audience segmentation, in-app messaging, message automation, and so on.

5. Push Bots-

It is a paid push notification tool that helps you to target your audience based on various parameters such as devices, usernames, geographical location, and broadcast personalized messages. So, if you are looking for highly automated service, then you can go with Push Bots. It includes some great features like engagement campaigns, retargeting, dynamic push notifications, and so on.

6. Catapush-

It is popular for its simple delivery API and is a perfect choice for delivering data-driven and transactional push notifications to clients based on their activity on mobile apps or websites. It offers a 2-way communication facility, unlike the majority of push notifications tools in the market, and clients can communicate with you using push notifications. This tool is developed every effectively to collect feedback on the service provided by you. It is available in both free and paid services.

7. Sinch-

It makes it simple to reach your customers using push messaging. Sinch provides a 2-way communication facility that helps clients to interact with you and helps you to manage interaction according to segments. Also, it offers features such as multiple message formats, long message support, data-driven campaigns, and so on. 

8. Quick box-

The quick box is a push notification tool full of features. It includes lots of great features such as scores, alerts, updates, news, reminders, and call-to-actions. Along with this, some core features are- messaging tools, customized calling, and scheduling.

9. Kahuna-

This popular push notification tool is intended for cross-platform marketing and provides a great way for enterprises to separate clients based on various parameters. It can handle as many as eight push notification campaigns by using this tool. Some of the great features of Kahuna are inbuilt analytics, measuring uninstalls, a person-centric data layer, smart delivery time, and soon.

10. LeanPlum-

This paid push notification tool offers a complete toolkit that you can use to layout the successful push notification strategy. It offers a wide variety of communication channels like email marketing, app inbox messaging, mobile notifications, and so on. Also, it provides push notification personalization, A/B testing, and some other features to increase customer retention.

11. WebEngage-

This great push notification tool helps to convert users into loyal and active clients by delivering automatic and smart push messages irrespective of their location. It provides contextual, triggered, and customized mobile push notifications to ensure better conversion, engagement, and retention. Enterprises use this tool to create complicated lifecycle push campaigns within a short time span.

12. PushCrew

It offers free as well as paid options to use its service. PushCrew is a tool that focuses on only mobile push notifications and allows you to set notification triggers based on user behaviors or actions.

13. Push Woosh-

It is a highly scalable push notification tool that works on iOS, Android, Windows, and Blackberry platforms. It offers lots of features such as notification scheduling, location-based tagging, multi-lingual support, remote API, code review, analytics support, and so on.

14. One signal-

It is considered as one of the effective push notification tools as it can be easily integrated with your mobile app and website. With this tool, you can deliver in-app notifications, mobile notifications, email notifications, etc. Some popular organizations like Uber, Adobe, Skyscanner, and Conde Nast use one signal tool. You do need not pay anything to use this tool.

15. VWO Engage-

This tool specializes in sending push messages through google chrome and firefox. Generally, app developers use it to send push notifications when users are still active. VWO Engage allows visual integration in the push message, meaning that you can add images and customize content.

Wrap up-

Push notifications are an important component of the mobile apps to engage users and improve online sales. The above mention top15 push notification tools are there to help you to get your job done. If you are confused to choose the best tool, consult with Solace experts. We are here to help you through consultation and development. You can hire android developers, iOS developers, and flutter developers to build an enterprise app that improves customer retention of your business. Connect with Solace and get a free quote for effective app development. We will be happy to help you.

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