These days, the e-commerce business is booming, and since the COVID-19 pandemic, it is reaching its high peak. Most of the offline businesses are moving towards e-commerce businesses, and so the need to develop e-commerce websites increases. A user-friendly, feature-rich e-commerce website will allow us to deliver and sell products more efficiently. Also, it makes it easier to connect with potential customers. Developing an e-commerce website is not as easy a task as it looks. You need to use the right tools and technology, secure the foundation, use effective keywords, domain name selection, search engine optimization, and good web design. Though you are an entrepreneur or e-commerce developer, you must know some do’s and don’ts for e-commerce website Development. Let’s see which are those.

Do’s for e-commerce website development

1. Choose a catchy domain

The domain name reflects the standard of your services to the world. It can either attract customers to the website or drive them away. So, it is necessary to select an attractive, easy-to-remember, and inviting domain name for your website. Avoid domain names that are misspelled or confusing. Domains that are long and stuffed with keywords aren’t good.

2. Mobile First-

Make sure your website is 100% mobile-friendly. You must perform various pre-launch testing from various devices to ensure that no matter where your customer is trying to buy, they can process with your website very smoothly. Keep in mind that, mobile users browse websites with their fingers. Place important elements on the fingertips so they are easy to reach and click on with their thumb. 

3. Develop your content-

Content is one of the most important elements of any website. Use catchy titles for the front banners of your website. You should provide descriptive content for each product you are selling. Add quality and sensible content to your website.

4. User Experience-

Not all users are tech-savvy. Make the purchase process as simple as possible. To increase the likelihood of getting these orders, the website’s shopping and checkout processes should be simple. Ensure that people can easily browse items by a search function. Also, the checkout page should be simple and it is a best practice to use 12 form fields or less, and even you can offer a guest check out.

4. Use High-Quality Images and Videos-

Always use high-quality images that show your customers you mean business. Low-resolution product images will look sloppy, and buyers may get confused about whether to buy it or not. Also, you should add videos of products that describe the products from each angle. Product videos are a great way to make prospects stop in their tracks while scrolling and spend more time on your website.

5. Consider your marketing plans and budget-

High online sales need a proper sales funnel and the use of online marketing forms to complement your business strategies and your advertising plans. For instance, if you sell your product through social media, it will be easy to set up an e-commerce store. You just need to add some analytics features and take your budget a little higher to reach more targeted audiences. It needs surplus funds for marketing and website development.

6. Personalization-

People prefer a personal touch. Artificial intelligence and machine learning automate, and personalize shopping experiences. AI continuously collects data on how customers shop, when they buy purchases, and what they’re looking for in a product or a service.  You can also build trust by ensuring you shipping information, warranty information, and money-back guarantee reference on your website in easy-to-locate spots. 

Don’ts – eCommerce Website Development-

1. Don’t feature any products that you don’t sell-

Most people list products on their Ecommerce store, and when a customer visits the site, they go to another website to order that product. Hence, your online store should feature only those products that are available to sale. When the item featured on your is not ready to ship, your store’s reliability and value will affect.

2. Spending all the money without any planning

Do not spend your complete budget on building a website. You can go with the e-commerce website development company, who can easily create a well-designed website. It is necessary to have some amount left over for your online marketing business so that you can ensure a significant return on your investment.

3. Be Intentional, Not Random-

If you have a “Featured Items” or “Recommended for You” section on your website, don’t recommend random products. Products in that feed should be directly related to the main product. Cross-selling can be valuable, as it can lead to higher average order value- but only if done appropriately. Hence, always be careful and take help from an outsourced marketer if needed.

4. Making visitors think-

It you’ve added the content to your site unexpectedly and unevenly, there is a chance of losing potential Visitors. Visitors expect to reach a particular part of information quickly. If the visitors can’t find the exact are searching for, there’re hire a chance of bouncing back of the visitors, and also they may not return to your website.

5. Expecting visitors-

Don’t expect that your website will gain huge visitors all by itself. Simply building website won’t bring any visitors. You need to put extra effort into SEO and marketing strategy.

E-Commerce Website Builder Tools vs. Custom Development-

There are lots of tools available to create e-commerce websites, which making the website development process easier. Shopify and Squarespace are some of those. You can also choose a website development service instead of working with someone who can provide custom development, but before going to the decision, consider the following key differences to see which is right for your company-

• You might save money by choosing a site-building tool. However, however, the better long-term investment might be a custom e-commerce website-building specialist—there are higher chances of driving more sales. 
• The platform can be easy to use yet your site will not stand out like it would with full customization.

Final Words-

The professionally created e-commerce website will help to grow business performance and boundaries. So, knowing the do’s and don’ts for an e-commerce website will help you to develop the best e-commerce website. If are looking for professionals to build an e-commerce website, consult with Solace experts. We are here to help you through consultation and development. You can hire the e-commerce developers of the Solace team for effective e-commerce website development. Connect with Solace and get a free quote for e-commerce development. We will be happy to help you.

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