10 Best App Store Optimization Tips For 2021

App development is not as easy a task as it looks. It requires a great deal of time, money, and effort. But it is not enough. No matter which category your app belongs to, it will be nothing if people don’t know about it. It won’t be truly successful in the app market until you boost its visibility and downloads to survive. Here comes the need of App Store Optimization. Most of you may not be aware of this. If you’re also one of them, let’s have a look at app store optimization tips to follow in 2021. But before digging into tips, let’s see the details of app store optimization and its need.

What is App store optimization?

App store optimization are enhancements made on the app download page to boost the app visibility and encourage more people to download it. ASO(App store optimization) mainly focuses on two leading app store platforms- Apple App Store(ios) and Google Play Store(Android). It is not a “one and done” kind of activity, it needs continuous attention and consistent updates.

Need Of App store optimization-

More than 5 million applications are available at the Apple app store and google play store. From this, you can recognize the level of competition that your app will face. The main aim of app store optimization is to increase the number of downloads and loyal users. The first step to increasing downloads is to make your app easily noticeable by the right users. But how to do this? Let’s have a look at the best tips for app store optimization in 2021.

7 Best app store optimization tips-

1. Optimize your title and description-

Titles are the most important metadata that you can use to increase your downloads. So you must follow best practices to write the title and description. It is recommended to write a title of less than 25 characters so that the entire title is visible on the application’s view screen. A title should be unique and easy to remember so as to increase the number of downloads. The use of the primary keywords and your company name in the title will make your app easier to find. Once you’ve selected a name, try searching for your application. If there are lots of results, your app name isn’t creative enough. App’s description should include relevant keywords in the first 250 characters.

2. Optimize keywords-

Keyword optimization is important to step in app store optimization. You should understand which keywords are relevant to the app that you’re trying top optimize, what terms are consistently searched for in mobile app stores, main competitors, and their behavior. Relevant keyword selection can enhance the app’s visibility in the app store’s search results. 

3. Include attractive Icons and screenshots-

Attractive visuals can give you an edge in the app marketplace. Select an app icon that is easy to recognize and will be memorable for your brand. Use different colors than your top competitors to avoid confusion from potential customers. Most people search for screenshots before making a decision to download. So we recommend you use relevant screenshots that attract users. Also, include visual features that show how your app is more valuable than its competitors.

4. Add a preview video-

Including a preview video to the app, a page can increase downloads by 35%. Each increase in downloads results in increases in the app’s rating. As most people prefer to search and download an app in minutes, add a video that shows the most valuable feature of your app. With this, users will get to know the detailed features of the application without downloading it. App preview videos can be up to 30 seconds long.

5. Know your competition-

Knowing your competitors helps not only in business strategy but also for ASO too. Prior to adding your application to the app store you should choose a category. Here are some factors to consider while choosing a category-

• Number of competitors
• Number of apps that are constantly updated
• how popular the category is (in downloads)

Once you’ve added an app to the app store, you should continually track the top-performing apps in your chosen category. Analyze whether their ranking changes when they add a keyword or change metadata. Do your best to rank keywords before your competitors can. Continuously track the competitors who have a similar aim, app features, and apps that use the same popular keywords that you use.

6. Create backlinks-

So as to create backlinks, your app must be actively linked to websites that are relevant to your application and trustworthy according to current google algorithm standards. Backlinks can be in image form using an ALT tag or in text form. You must remember that “Quality over quantity” is the preferred method of backlink success.

7. Localize app listings-

Are your app listing and visuals prepared only in English? So as to make a global impression, you should implement international or localization ASO. Use existing metadata, keywords, or screenshots in the local language of the country to reach a broader user base. It improves your app visibility which results in an increase in downloads and revenues.

8. Ratings and reviews-

Reviews play an important role in the app store ranking algorithm. The quality and quantity of positive ratings and reviews influence ASO. 90% of Users consider start ratings before downloading any app. Along with the ratings and reviews, frequent updates and external promotions like the app store and campaigns can enhance app store rankings.

9. Maintain the quality of your app-

Maintaining the quality of the app is also important for app success. Errors and bad UI will turn away users. Applications that have higher crash rates or have just a few updates are considered poor-quality apps and will rank lower. You can check the performance by-

• Running tests routinely
• Keeping load time optimal
• Providing frequent version updates
• Ensuring that navigation is smooth and quick
• Ensure that the app is compatible with all devices

10. Iterate-

Apart from optimizing keywords, titles, and descriptions, Iteration is also important for app store optimization. Iteration needs to analyze what was deployed, how it performs before and after the upgrade, and how to improve what works. Changes in user behavior can occur in the industry at any time. It is important to keep in mind the past performance of an app, what marketing strategies you need to implement so as to take advantage of the latest trends, and what changes in user behavior should be considered in future updates. All these things look simple but need to be carefully studied and analyzed and then executed properly. 

Wrap up-

App store optimization is necessary to improve your app’s visibility and increase downloads. If you daily spend some time working on your app store optimization, you will be pleased with the progress you can make. The above ASO tips will help you to reach the position in-app search. You can consult with solace experts for effective app development with the latest technologies and trends. Hire skilled android developers, ios developers, and flutter developers of the Solace team to develop apps with ASO standards. Connect with solace and get a free quote for app development. We will be happy to help you.

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