WE'RE HIRING
SENIOR COPYWRITER
We are looking for a Senior Copywriter
We’re looking for a Senior Copywriter who can translate complicated narratives into sweet, simple stories. This role will collaborate primarily with the in-house video and presentation teams, as well as our Marketing, sales, and executive teams. The role is based out of our offices in Alpharetta, Georgia and will report to our VP of Marketing.
At Jacada, we believe there’s a better way to serve customers – automated customer service that saves customers time and effort and unburdens the customer service workforce from the complexity of customer service as we know it.
Did you know that you’re likely to spend at least 40 days of your lifetime waiting on the phone for customer service? Is this necessary today?! This is your opportunity to improve the customer experience offered by leading brands and growing companies across the globe.
Jacada is the leader in customer service automation software. Jacada’s Robot Factory enables customer operations leaders to build intelligent bots that battle customer service complexity using industry leading Artificial Intelligence and Robotic Process Automation. Our Customer Service Automation Bots deliver effortless customer experiences and empowered employee experiences driving cost savings and business growth at record speed.
Attributes We Are Looking For
Take work seriously, but do not take yourself too seriously
We have a sense of humor and can laugh at ourselves. We look for people who can do the same. Egos die quickly here. We value enthusiastic contribution, immediate turnarounds, and full engagement with the work.
Radical Candor
We like to surround ourselves with people who will speak up when something looks off or is headed in the wrong direction—because we know there’s always room for improvement.
Simple & Persuasive Communication Style
A lot of B2B technology companies tend to overcomplicate things. We’re guilty of that as well. We strive to make our content simple, fun, and persuasive. We’re seeking a partner to facilitate and drive this transformation one sentence at a time.
Storyteller
We want someone who can truly understand our brand, embody it in their writing, and help to weave it into everything the company does. We love telling stories and want someone who can enhance seemingly boring content into a fairytale.
Requirements
Ideal candidates would have relevant experience with enterprise software companies:
- 3+ years of B2B / enterprise software / SaaS content marketing and editorial experience in-house or through several client engagements at a content marketing consulting firm.
- 3+ years of experience managing complex content and design projects.
- Track record of (client) content marketing engagements (e.g. 10x Content Pillar Pages) that led to significant improvement in various awareness, lead, and revenue generation KPIs.
- Excellent written and verbal communication skills with a portfolio that clearly demonstrates expertise.
- Expert understanding of writing mechanics and English Grammar
- Familiarity with best practices, trends, and styles in writing for film
- Editorial mindset that seeks to understand what B2B audiences consume and how to create it
- Demonstrated ability to oversee the production of quality material and meet production deadlines.
- Bachelor’s degree in journalism, marketing, or relevant field preferred.
Only applications submitted with a portfolio or writing samples will be considered.
Responsibilities:
Big Picture:
You will be a dedicated writer for our robust in-house marketing team. We need copy for the web site, landing pages, blog posts, outreach copy (email and social), scripts for videos, narratives for virtual events, and high visibility presentation work as it comes along.
This role requires a command of the art of scriptwriting. This means understanding how the final asset might bring your ideas to life, and an opinion about what to show, what to tell, and how these components play together to tell one cohesive story. You should understand how to unearth a story and keep it focused.
We also ask that you are comfortable working with various executives simultaneously. We’ll need you to be able to estimate your own capacity, prioritize objectives, and handle a broad spectrum of personalities and demands.
Finally, the role requires thinking strategically about the business — as well as the ability to ideate, iterate and pivot as needed to springboard from concept to content swiftly.
Day to Day:
- Distill complex concepts into digestible, compelling narratives
- Write copy mapped to business objectives, key announcements, and events for multiple distinct audience segments and campaign programs, which includes whitepapers, articles, press releases and customer stories.
- Work with designers to create content that feels less like bulleted slides and more like a cohesive experience
- Rewrite jargon and product messaging to include moments of delight
- Incorporate feedback quickly, be able to stand up for good ideas, but also willing to kill your darlings
- Author and edit strategic content assets from reports and e-books to website and email copy
- Adapt long form content into presentations, infographics, and other supporting content
- Manage the weekly project lists and partnerships (interfacing with contract writers, creative agencies, technical and subject matter experts, and more)
- Collaborate with internal teams and subject matter experts to develop an evolving inventory of content across channels and secure stakeholder buy-in as needed
- Edit, proofread, and improve content written by others
- Ensure all content is optimized for search and user experience for all channels, including online, social media, email, mobile, video, print and webinars.
- Bring an analytical mindset to copywriting – measure the persuasive effectiveness of your copy, experiment with variations and relentlessly improve the quality of the copy from the perspective of relevant engagement KPIs (time on page, conversion rate, etc.)
Apply with resume by email to: [email protected]
