Amusement destinations like amusement parks, museums and zoos mostly see Online Ticketing Aggregators (OTAs) as an additional source of revenue or an extended platform for selling tickets. And OTAs have remained distinct platforms with no Integration being done with the ticketing system used at the venue. That is, until now. With the integration of Parafait and TripAdvisor, Semnox has expanded the reach of entertainment venues and completed the automation chain in ticketing and bookings. 

TripAdvisor is the world’s largest travel platform and an OTA used by many entertainment venues worldwide. In the past, the lack of integration with the Onsite Venue Management system meant that tickets were sold in a standalone manner and the tickets themselves needed to be manually validated at the venue. This has led to operational hazards and customer inconveniences, like inability to plan the capacity, pilferage in entry ticket counts as well as in revenue. 

The Possibilities Unlocked by The Parafait-TripAdvisor Integration

With the Parafait-TripAdvisor integration, the products in Parafait are displayed on the TripAdvisor portal, allowing end customers to make bookings that are synced with Parafait in real-time. TripAdvisor displays the available products, schedule, price etc. to online customers. Customer completes the booking and receives the confirmation. If needed, the customer is able to make changes to the existing bookings or cancel the booking. 

So, what’s possible with this integration is that the venue has immediate visibility of bookings on TripAdvisor within Parafait itself, allowing for better planning ahead of time. Some additional features supported by the Parafait-TripAdvisor integration are:

• A tour/product list that allows entertainment venues to list various products and gives customers the option of making purchases based on their convenience & budget.
• Batch availability that allows TripAdvisor to get the availability details of a list of products. 
• Real-time availability checks against the onsite venue management system (i.e. Parafait) to see if the booked product is available for a given date, quantity, or schedule. 

“Seamless guest experience and real-time view on online sales are some of the key advantages of the OTA integration,” says Mathew Ninan, Vice President at Semnox. “We are glad to partner with TripAdvisor to provide this integrated experience to our clients and guests. We continue to focus on integration with more OTAs as the Amusement industry explores increased revenue from online sales channels.”

Do you wish to learn more about how the Parafait venue management system can help unlock the potential of your entertainment venue? Then reach out to a Semnox representative right away and get all your questions answered! Email us at [email protected] or call us.