Well, it’s no lie that today Social Media has become an indispensable part of our lives where not just individuals, but businesses are growing. From sales to approaching the target audience to branding, today there is barely any big organization who’s not posting on social media and following the trends for recruitment.
Infact, many businesses use social networks such as LinkedIn, Twitter, Instagram and even YouTube to amplify the open positions in their company. Leveraging social networks for hiring can be a trump card as you can find diverse talent pool on it.
As we head towards a more aware technological environment, businesses need to recognize the power of social media for their processes, especially recruitment. This blog is for uncovering digital talent sourcing techniques and strategies for leveraging social networks for hiring. Let’s dive in.
Index
- How powerful is social media for recruitment?
- Techniques to optimize social media for recruitment.
How Powerful is Social Media for Recruitment?
Social media possesses immense power in today’s digital world as there were about 467 million social media users as recorded in January 2023. Its global reach and wide user base allow its users to connect with people across the globe.
Due to such a powerful hold on our lives, social networks can be helpful for your company to enhance your brand presence and employer branding. It increases your visibility and acquires the attention of active as well as passive job seekers.
Many organizations use social media for branding and showcasing their company culture such as Zomato, Swiggy, Nike, and HROne.
With greater access to qualified candidates, social networks boast billions of people connected and allow instant communication.
Techniques to Optimize Social Media for Recruitment
Social media for recruitment may seem impossible for once but once well versed, can be a pathbreaker for you and your company. To ensure that you understand the essential components, explore these social media recruitment techniques with us:
- The “never miss an opportunity” technique:
Posting consistently can help you to attract your target talent pool for active and passive job seekers. To elevate your approach, you can follow social media trends such creating Instagram reel trends, stories, posts, polls where you can showcase your employer brand.
- The “pal around” technique:
While interested candidates hesitate to apply for jobs at times as they have billions of questions surrounding them, you can give them an extra push by posting on social media and encouraging them to slide in your inbox with their queries. This will promote your open communication quality to them.
- The “24*7 availability” technique:
You can’t be available on social media all the time, right? But bots can. You can leverage bots that generate automated prompts for the individual coming to your inbox and generate some text whenever they ask something.
You can also make pre-existing question series such as “Hi. I am looking for a job opportunity.” for them and for replying, you can utilize a self-operating reply such as “Hey! Thank you for reaching out to us. We appreciate your…” just like HROne does. It uses its technological power to grab the candidate’s attention and retain their interest throughout the conversation.
- The “word of mouth” technique:
Use the power of word of mouth. You can post testimonials as a short video or a post on your social media accounts displaying what a career in your company looks like. Showcase your employer brand by engaging the candidate on your page feed.
Which Platform is more Suitable for You?
You must be wondering how to choose a platform for posting and engaging the candidate you are looking for. Let’s pave the way for you:
- LinkedIn:
LinkedIn is widely known to be the highest-ranking platform used for recruitment by over 850,000+ businesses and 353 million job applications submitted every month. Every business in the market post job opening to the platform because of its extensive features with wide range of filters such as experience needs, industry specification, job type: remote or in-office.
If you are looking for professionals who are well versed in industry and have gained knowledge and experience, this is the platform for you.
- Instagram
With 2 billion active users worldwide, Instagram is best known for trends, cultural representation and its fun interface. Many giants such as Google, HubSpot, Netflix, today leverage its diversified user base and reach to amplify their brands and connect to every job seeker.
You can utilize the best of this platform for much before your recruitment process to highlight your company culture and work environment by following reel trends and sarcastic stories.
- Twitter
According to X/Twitter owner (Elon Musk), Twitter had an all-time high 550 million monthly active users across the world in 2023. Twitter is a blast for communicating with and networking with new age gen-z and understanding their point of view regarding the ongoing situations.
In case you are looking for young and new minded individuals that can bring change to your company with their voice, you should go for twitter as your go-to platform for posting job openings.
- YouTube
Unexpectedly, YouTube today has grown as a convincing platform for recruiting qualified candidates. You can enhance your employer brand and candidate experience through your company’s YouTube channel. You can make shorts and descriptive videos stating the job openings and how an individual can apply to them.
In case you want to let the applicants know about your company in brief, nothing will replace this platform for you.
It might seem impossible to track all the tasks to keep up with your social media game but here’s a checklist for you using which, you can master your recruitment:
- Create a strategical recruitment content
- Highlight career opportunities
- Develop engaging content
- Respond to promptly to the queries
- Run social media contest and getaways
- Use advanced techniques such as AI and influencer marketing.
Every 8 out of 10 recruiters (82 percent) said that recruiting passive job candidates is the primary reason their organization uses social media for recruitment. Increasing employer brand and recognition (72 percent) and targeting job candidates with a specific set of skills (71 percent) were also top reasons given.
As stated by a SHRM survey
With notable social media recruitment strategies, trends and using innovative approaches to online recruitment, you can ensure faster TAT and ace as a recruiter.
This post first appeared on Payroll Software | HR Software | HRMS Software, please read the originial post: here
