1) Use SEO Across Sales Funnel

Your sales funnel helps your buyers reach you. It consists of stages such as pre-sales and marketing. They consume your sales and marketing content before buying from you. Convincing them at this stage is vital. You may end up losing potential sales if every aspect of the sales funnel is not optimized.

The SEO strategy you choose for your website must also apply to any content or pages in the pre-sales phase. Use Keywords and build quality content. Ensure that keywords are used in marketing and promotional material. Using SEO tactics in the Brand discovery phase is crucial. It creates a strong brand image that convinces a new visitor to do business with your brand. It also retains a consistent brand voice across all your content.

2) Research Long-tail Keywords

Long-tail keywords lend more context to a user’s Search. They add more variation to the keywords used for internet searches. For example, a standard user query may be “Car Insurance.” When a person uses long-tail keywords, it may look like this: “Car insurance with theft protection in NYC.” Targeting these types of long keywords and phrases is a great SEO tactic.

Statistics show that more than 70% of internet searches comprise long-tail keywords. Add long-tail keywords to your sales and marketing strategy. Doing so will amplify your reach to a bigger audience. You gain by getting more sales from customers who would otherwise be hard to reach.

Long-tail keywords have less competition and greater intent. Use them to run a focused SEO campaign.

3) Use Google Trends Regularly

In SEO, context is everything. Adding keywords without knowing what is trending is a common SEO mistake. It affects not only rankings but also sales. Your keywords and content must be relevant to a user’s search.

Use Google Trends with your keyword research tools. It offers great insights into popular or rising trends. You can even narrow down keyword popularity to a specific date range or region.

Trends can tell you if a rise in a keyword ranking is seasonal or long-term. Such data can help your sales and marketing teams craft promos and events to leverage popular trends.

Create relevant content with trending queries from Google Trends to increase your reach and sales. Use Google Trends to outdo your competition.

4) Build Brand Awareness

Brand awareness is vital to sales. When people know and hear about your brand from reputed sources, they begin to trust your company. Using SEO for brand visibility directly affects your sales funnel.

Branded keywords are one way to do it. This method for good SEO and sales is helpful when people are already familiar with your brand. Increase focus on non-branded keywords to boost SEO and revenues. Use a combination of branded and non-branded keywords in your content. Doing so will increase your market share.

New users who become familiar with your brand will start using it in their searches online. You also benefit by increasing the reach with existing customers when directed to your content through organic traffic.

5) Target Buyers at Browsing Locations

SEO is most effective when it gives users what they want and when they want it. To get better sales focus on being a brand with a presence on all channels where you are likely to find your audience. Apart from Google searches, users also search several other channels for information. Standard platforms are YouTube, Facebook, or Insta.

Make sure you curate content specific to each platform to engage more people. For example, An Ad or blog for Facebook may not always show results on Instagram.

Use special occasions to create targeted content and Ads to gain a following and reach. Timing is everything in SEO. The right targeted response at the right time is key to better sales. It also builds brand credibility and leads to long-term relationships with your customers.

6) Use Remarketing Campaigns

Remarketing is connecting to a customer after they have left your website. You can do so through emails, SMS, or phone calls. A typical scenario is when a user adds an item to their cart but does not purchase. An email with more details of the product or a promo offer can help you convert. When a customer reaches your site from a search, direct them to relevant content or Ads to get them to move to the next stage of the sales journey.

You can use on-site retargeting to increase conversion rates. In this technique, a message pops up when you feel a person may exit the site. You can entice them to stay by giving a spot offer or directing them to relevant product pages.

7) Beautify Product and Landing Pages

To get good sales, your product pages need to stand out. A poor product page can spell disaster for your SEO and conversion rates. Beautify your product pages.

Here are a few proven tips for better sales:

• Use pro camera shots to show your product. Show as many angles as possible.
• Use warm and pleasing colors on your page.
• Add a product promo or using video to drive sales.
• Provide as many details of the product as possible. Be clear and transparent about pricing, taxes, and shipping.
• Feature reviews and rating section where users can see discussions and reviews before buying.

The use of quality text and visual content on the main product pages truly makes them shine and helps drive sales and organic traffic.

8) Implement Advanced Search

It can be daunting to search for a product on a large site. A simple search term can throw up dozens of hits that may not be relevant to a user. For example, searching for “fountain pen” can bring up many results that may overwhelm the user.

Put in place advanced search and filters for your site. It helps users narrow down the product they want quickly. Add filters for category, pricing, and other parameters that mean the most for your customers. A site with superb usability is an essential step in driving conversions.

Incorrect implementation can cause SEO drops, so be sure to test the feature well before letting your customers use it.

9) Use Internal Linking Smartly

Internal links are the backbone of good SEO. They help users get around the top pages of your website with ease. Internal links lend structure and context to your website and its content. It tells search engines that your content and pages have valuable information for a user query.

Internal links help search engines crawl and index your pages better. Follow internal linking best practices to boost SEO and sales as a result. Perform a link audit every few days to ensure that none are broken or point to deleted pages.

Guiding users intuitively through your site with internal links builds trust. It makes users stay on it than return to search results. Leverage this power to increase your conversions.

10) Optimize for Mobile

A mobile-ready site carries more weight with search engines. It is a known fact that more than 70% of online users consume content on the phone. Make the switch to responsive design. It is worth the effort and rewards you with better sales and SEO rankings.

Mobile sites are great for sales because people can check out the product and buy the product securely on the same device. Use Google’s mobile-friendly test to validate. This test tells you the areas of your site that may not be optimized.

Keep track of your mobile vs. desktop conversion ratios. This data is a good indicator of how well your site is set up for mobile devices. A great mobile site is the best way to turn mobile traffic into sales.

11) Reduce Page Load Time

If your website loads in less than 5 seconds, you are already among the fastest sites on the web. This is a parameter used by search engines to rank you. Page load times have a direct impact on conversion rates.

A user is less willing to buy from a site that has performance issues. It diminishes their trust in your brand. Google uses page loading time as a ranking factor for web and mobile.

Optimize your site and pages on it to load soon. Some tips for faster loading sites are:

• Minimize large image files. Compress any images to a web format such as PNG.
• Host any videos on YouTube or Vimeo and embed the URL on the site.
• Use a trusted and fast hosting service.

12) Incentivize Reviews and Testimonials

Online reviews are vital to building trust. They form an integral part of branded search results. It would help if you encouraged customer reviews of your products and services. Beware, lots of negative reviews can spell disaster for your sales.

Excellent product quality and prompt service is the key to favorable reviews. Give goodies and discounts to customers to post reviews. Poor reviews are sometimes unavoidable. It is a red flag, though, if there are too many. In such cases, work with a good reputation management company to bounce back. They can assist with strategies and tactics to boost your online reputation.

At all costs, do not bribe customers into leaving good feedback. This can backfire, causing a loss in sales, reputation, and SEO rankings.

13) Leverage Social Media and Influencers

Social media is a boon to companies in the new age. Viral content on these platforms has the power to catapult your brand to global fame. Social media mentions of your product or brand indicate trust to search engines. They affect the quality of your rankings and drive sales.

Tie up with influencers to boost your social media following, and in turn, your sales funnel. Influencers are people who have a large fan base and can endorse your brand for a fee. Identify influencers who talk about topics that are relevant to your brand. For example, choosing a model as an influencer would be a better bet than a novelist if you are a clothing brand.

Working with social media and influencers expands reach and generates organic traffic.

14) Perform A/B Tests on Landing Pages

A/B testing is a time-honored testing methodology for online sales and SEO. It is a technique where different sets of users are sent to similar pages on a site. The idea is to measure their engagement and see which page design and content work better.

Search engines like sites that use A/B testing. It is an indication that you are working hard to deliver a superior customer experience.

A/B testing requires planning and effort. You can use many popular tools to craft similar pages and measure metrics for each of them.

Once you know which page shows better results, stick to it and optimize it for SEO. You will start seeing great conversion scores and sales.

15) Promote User-generated Content

User-generated content (UGC) is a great way to show search engines your customers care about your products. Promote such content. It could be reviews, unboxing, or usage tips. Any content created by a buyer adds trust to new users.

You may have many people post original content on channels such as YouTube and Facebook. Some of this content could tie in nicely with your existing content. Creatively link UGC to your content so that customers know that their views are respected. Be sure to moderate UGC on a daily basis to weed out inaccurate information.

UGC content is great to boost sales. It tells new buyers that your brand has a loyal following and a community online.

Sales & SEO FAQs

1) Can SEO Spending Guarantee Sales?

Spending on SEO does not always guarantee sales. It’s a delicate balance between your website content and your product quality. Good SEO practices can surely drive more qualified traffic to your site. Converting the traffic to a sale needs focus and other marketing tactics along with SEO. A healthy mix of both leads to better sales. Don’t just rely on SEO tactics.

2) How Long Will It Take To See Results?

SEO does not deliver overnight results. Don’t trust agencies who promise it. SEO consists of several tactics. You need to work on the content as well as the technical aspects of the site. SEO implementation happens in phases. It may take at least 4-6 weeks before you can start seeing an upward trend in your visitor traffic and your sales.

3) What Are The Best Content Practices for Better Sales?

Content is king in SEO. Spending time to create quality content and images for your site is rewarding. Here are a few tips:

• Create high-quality content and images for your product pages.
• Use keywords sparingly but effectively.
• Content must be relevant to a user’s needs and queries.
• Link content across social media and your main site.
• Update content regularly. Remove obsolete content from your pages.

4) Is Good Content Enough For More Sales?

No, along with great content, you should focus on user experience. Is your site easy to navigate? Does it load fast? Is it secure to make online payments? Is it visually appealing?

These are some of the questions you should be asking yourself. A healthy balance between top content and UI/UX design goes a long way in building loyalty and trust among new visitors.

5) Should I Hire An SEO Agency?

You should always consider hiring a professional SEO agency if you can afford it. It helps you focus on your business strategy instead of devoting time and resources to SEO. Do your research. Hire an agency that has a good reputation and can deliver within your budget with no hidden charges. If you are a small business, you can consider doing SEO in-house.

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