Are you using a compromised messenger app for inviting participants to your event? or even for receiving an invite for an event from a known or unknown source?
Should you not be on a professional app that understands invites?
Information from an individual’s interaction with such business accounts are now going to be mined across social media group platforms such as Facebook and Instagram and used to curate advertising push messages to your customer, increasing the likelihood of churn (leaving the group). As an event manager, should you not be worrying about your customers being spammed with unsolicited advertising?
Very soon, and the signs are ominous, WhatsApp will become largely a business Messenger App and where will that leave you and your database with regards to privacy mining of data across platforms?
It is well known that specific apps for specific functions perform better – Swiggy or Zomato for ordering food, Uber or Ola for ordering a ride, Big Basket or Grofers for ordering groceries, Amazon or Flipkart for online shopping, etc. Similarly, why not adopt a specialist app for managing invites for events?
This would enhance data privacy and limit the data mining opportunity as compared to the enormous ability of the mega ‘all-in-one’ messenger app. Even when you opt for a bulk SMS service, the data of the invitee list is sitting on the service provider’s server and is most likely to be used or sold to other 3rd party data aggregators. How else do you account for all the spam SMS you receive every day?
It makes sense to check out a professional and focussed invite app such as ‘nooi’ to manage the invitation and participation workflow for your event and not just rely on popular but compromised messaging platforms.
Professional applications, designed for specific needs, are sharply focused on delivering great customer experience are are not in the business solely for ‘data mining’ where the source of revenue or income generation comes from selling or using the data that is collected for cross-platform sales.
With two factor authentication for event organisers, such professional apps ensure that recipients do not receive spam invites and therefore they will take your invitation seriously – improving the chances of participation. App users also have the option of setting their preferences for receiving invites for their areas of interest such as a book fair, art or music festival, etc.
Only when your potential customer opts for ‘invite me’ does the app deliver an invitation to him or her. This makes the conversion of the invitee list to paid participants extremely high.
When a customer who opts to receive invitations is not spammed, is not data compromised, the propensity to stick with the app improves logarithmically. It is what most app developers hope to achieve – provide the user a profitable experience.
Sridharan Narayan
(source: https://sridharannarayan.blogspot.com)
This post first appeared on Effectively Reaching Known Audience, please read the originial post: here
