The power of Gamification can transform business scenarios in many ways. Many companies have turned to gamification to drive better outcomes for their organization. Game mechanics such as levels, badges, leader boards, etc are being used to keep employees engaged and boost productivity.
Gamification for better outcomes? How?
In a highly competitive business environment, introducing the workforce to gamification has many advantages. It gives the business a cutting edge over others by ensuring that employee performance is consistent and sustainable.
These companies have proven how gamification helped them drive better outcomes:
- M&M’s (Flagship product of Mars – Wrigley Confectionery)
M&M launched an online social game, a sweet way to promote their new product – M&M Pretzels. The game was an easy one, the players had to spot a single pretzel surrounded by colorful M&M candies. Thus, they did not just stick to print advertising for their Pretzel campaign.
The outcome: The aim was to familiarise the crowd with the company’s new product. The campaign turned out to be very cost-effective. Soon, the game went viral on social media. The game was easy to understand, based on the hide & seek concept. It was a hit amongst people and generated 25,000 likes, 6,000 shares, and 11,000 comments. What a great example to boost user engagement and bring the best outcome!
- Burger King (Fast food restaurant company)
The latest and angriest burger – The Whopper – was ready to set fire to everyone’s mouths. But Burger King also had plans to ignite a fire in people’s minds regarding their newest addition. The game was available on the Burger King mobile app. Users had to collect 20 jalapenos under a time limit to score discount coupons that could be redeemable at Burger King outlets.
The outcome: The game was an absolute winning strategy for the company. The game was simple but addictive! The game had 3,36,700 gameplays, 78,66,146 jalapeno collections, 1,35,883 coupons rewarded, with an average CTR (Click-through rate) of 40.25%. The data doesn’t represent months or years, but just 2 weeks! Now, where did the players go to redeem their prize? To a Burger King joint! This resulted in increased sales and better brand engagement. So how much did it cost Burger king to achieve this outcome? Exactly zero Euros! Surprised? Yes, we are!
- Starbucks Corporation (Coffee company)
The coffee market is growing day by day, and Starbucks is undoubtedly a leading company when it comes to a cup of freshly brewed coffee. So, why does such a top-tier company require gamification? To better customer engagement and keep the coffee experience consistent. Hence, the entry of their ‘rewards program’
The outcome: The rewards program became a highly effective gamified mobile app. A card was synced with the mobile app. The owner of the loyalty card could share the card with friends and family, the rewards in the form of stars would then multiply with every purchase at Starbucks. According to Starbucks, it lead to an increase in revenue of $2.65 billion, a 25% growth in customer loyalty. This membership program also accounted for 40% of sales of US stores.
Has your company implemented gamification yet? We would love to hear from you! Contact us http://www.thegamificationcompany.com/contact-us/
Blog Author: Apurva Desai
The post How to use Gamification in Business to drive better outcomes appeared first on The Gamification Company.
This post first appeared on Gamification For Learning And Development, please read the originial post: here
