Definition of Google Tag Manager

Google Tag Manager or GMT stands for Google Tag Manager is a system whose role is to manage your tags, your underlying tags, which is necessary when you have an e-commerce site that becomes so large that implementing tags on HTML code is an extremely tedious operation.

Google Tag Manager is the perfect tool to collect all the data you need to manage and improve your marketing.

why using Google Tag Manager

Google Tag Manager simplifies the marketing process to be executed through the website

What the operator of a commercial website wants to be able to obtain, above all, is data to measure the behavior of its Internet customers in order to better direct the marketing efforts to be undertaken.

Knowing the number of clicks on a CTA, the number of clicks on each product presented and on the corresponding addition to the basket, basket abandonments, AdWords conversions, top-selling products, and the corresponding turnover, newsletter subscriptions, the depth of moves within a page and statistics on shared videos is crucial for a marketing decision-maker and justifies the creation and management of special tags. Google’s tag manager ensures this management.

Google Tag Manager is a tool with a user-friendly web interface to simplify the work of tags.

With the Google Tag Manager tool, you can add, edit, and disable tags without having to touch the source code.

Although GTM is a Google product, it not only uses tags, but also provides other Google services such as AdWords or Google Analytics.

In particular, you can use it to manage many third-party tags such as Twitter, Bing Ads, Crazy Egg, and Hotjar, to name a few. If another tag doesn’t have a template in GTM, you can add your own custom code. There are only a few types of tags that GTM is not compatible with.

By using Google Tag Manager, you’ll know how your customers behave.

You will be able to track all kinds of data, such as :

• Clicked CTAs;
• Top-selling products and categories and their turnover generated;
• Subscriptions to your newsletter;
• AdWords conversions;
• Clicks on a given product;
• Downloads of a document (PDF, white paper, etc.);
• Clicks on “add to cart”;
• Products removed from the cart;
• The use of a discount coupon;
• The depth of the scroll in the page;
• Shopping cart abandonment in the order tunnel;

Triggering and playing time of a video;

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