(I) Why do we need a Mobile app when we have a web page? (ii) Does the content need to be same on the app as on the web page? Let’s deal with both the queries one by one. The answer to the first question is; in today’s world where a smart phone has become more dominant than a PC and has all the capabilities of a PC, with included features of portability and omnipresence, and with more than 50% of the global population currently online, yes, there’s a dire need for a separate mobile app. People now don’t sit back at home or in cafes or offices to access the web. Nobody has the time to separately dedicate a few moments to log on to your website. An Android app helps exactly with that. It helps the Android users get access to data much faster, precisely and directly. The answer to the second question is a big NO. A mobile application shouldn’t serve as an extension of your web page. The content should be different and interesting, and should not resemble the content of the website in any manner. The offers available to users on both the domains should be different and only that can lure a consumer to have your app on your phone. A classic example of this is the mobile app of Amazon. They offer special discounts and run special campaigns for their app users, which isn’t available to a user accessing them through their website.Conclusion: The world is revolutionized with android bursting onto the technological scene with a bang. A major chunk of the world population uses Android as their primary OS for their smart phones. It is highly advisable that one should have an Android app for their Business in order to gain control of such a huge and booming market. We at Techugo, atop Android app development company, do exactly the same. We offer to create Android apps to businesses irrespective of their size, tailor them according to their requirements and needs, and create an app that appeals to the masses and writes your success story. Our team of experts is proficient in converting ideas into reality and delivers it with class. For more information visit us at www.techugo.com and/or contact us at: [email protected] Skype:aks141 Skype: ankit.techugo