You have an app idea. You approach a top Mobile App Development company with your idea to make it a reality. You go through the app development process and come up with a brand new shiny app. You market it and optimize it for maximum exposure and your app gains the required traction and becomes a success. But, what after that? An app requires a constant check and regular optimization to remain in the top spot. Initial optimization and marketing strategies are difficult, but to maintain popularity and claim the top spot while being stable is a much more difficult task than the initial planning. Let’s learn the ways in which the Rankings of the app can sink and the remedial steps for it with Techugo, a top mobile app development company.

1. The rankings fluctuate : Be it SEO or ASO, the working of both the domain is similar in many ways and much like in SEO, the ASO rankings are also quite unstable and can differ in the blink of an eye. It doesn’t necessarily mean that if your app is currently on the top page, it’s going to stay there. The rankings bounce and it is most likely to take a hit. The OS providers constantly fiddle with new variables. This takes place by changing the search result returned when a search is performed in the App Store. The rankings differ from place to place and device to device. These reasons cumulatively account for a dip in the rankings of your app on the app store.

2.Concentrate long term goals: As discussed previously, the rankings of the app fluctuate rapidly. Once your app debuts in the App Store, it needs optimization, then and later on as well. The point here is that the optimization process should be continuous. Whether the app grows old or is brand new, in the long run, constant optimization process according to the standards should be done to ensure that your app has the top spot.

3.Strong Rivals:App ranking is a game of balance. No matter the addition, subtraction, multiplication, and division, the result should remain the same. By this, we mean that if an app crawls up in the ranking, there should be an app that should go down in the ranking to maintain the balance in the app store. The reason why the rankings fluctuate is that your rivals, like you, also keep updating their ASO for their apps. Thus, ASO becomes a perennial process which should be looked after carefully to maintain your top spot in the store.

4. The ever-evolving ASO algorithm: The organizations that own App Store for their mobile OS, update their ASO algorithm periodically for a better user experience. These updates often have minor changes that have little to no effect on an app’s ASO and seldom have changes that can gravely affect the app. Therefore, one needs to adapt to these changes and maintain the standards of their app in order to comply with the new changes. If not paid proper attention to, these changes can harm the rankings of the app.

5. An app that lacks quality:Apps that fail to follow the basic app guidelines laid down by the app store providers, generally see a sharp decline in their rankings and also have high chances of getting blocked or being declared as a spam by the app store providers. Apart from the ASO, the attention should also be paid to the development of the app. Apps that are developed within the guidelines of the app store have chances to fare better in the app store and have improved rankings.

6.New apps need attention: If your app has debuted in the app store, a dip in the ranking is more likely to occur. This happens irrespective of the amount of hard work and competitiveness that’s put in, to optimize the app on the app store. Only a strong ASO strategy can help an app to maintain its visibility among the users. Usually, a newly launched app sees a dip in its ranking, but with proper ASO strategy, it can be lifted back in a few days. Patience is the key.

7.Keywords hold the key to success: The most important of all the aspects for ASO to be effective is the keywords. If you have used appropriate keywords, the search index will definitely return your app as the most relevant result. The technology is constantly evolving and so should the ASO technique along with it. People now use different methods to search for an app. They use voice inputs or key in the entire string for the app than just resorting to specific keywords. So keeping a track of only those specific keywords might be useless. Therefore, ASO should be updated in accordance with the upgrade in the ASO algorithm,and keywords should be cautiously selected to maintain the app’s ranking.

Conclusion: Following the directions mentioned above and constantly upgrading your ASO technique can help you keep up with the pace of this constantly changing domain and maintain your app’s ranking in the app store.

About Techugo: We’re a top mobile app development company in uae and we not only develop apps for our clients but also possess the expertise in marketing and optimizing your app to maintain its top spot in the app store. We know the tricks to keep up with the constantly changing ASO algorithm so that your app doesn’t suffer a loss in rankings and you maintain a strong front against your competitors. For more details visit www.techugo.com.

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Source: http://www.123articleonline.com/articles/994042/reasons-for-dip-in-your-app-rankings