Every day stores designated for the Mobile apps experience the huge number of mobile apps on their portals, and this number keeps on increasing due to the excessive demand for the mobile apps. But what is surprising to see, that not every Mobile App is successful; some become a huge success, whereas some don’t even get a recognition in the app world, this is a bit annoying and stressing at the same time, because when every app developer is putting the same efforts then how come some mobile apps get acknowledged and others lose the track.

There is no rocket science needed to understand this and it can easily be understood with some basic calculative strategies, which I am going to showcase in my writing mentioned below. So without wasting any further moment, I am going to discuss that what you need to avoid in your Mobile App Development process, to be liked by the stores and consequently by the users.

MISTAKE #1 -TREATING THE MOBILE APP AS A WEBSITE

Creating a mobile app thinking it to be a desktop is the biggest blunder, as an app developer, you create. When a user comes to your mobile app, he/she expects something different from the website. A website replica for your business on a mobile app is a BIGGG NO, and you must try every possible measure to make the mobile app a distinct and exclusive experience for your users, wherein they can get an all mobile app experience only.

MISTAKE #2- AVOIDING THE MOBILE APP MARKETING

My mobile app is sufficient to publicize itself, if this thought has ever crossed you, then a humble request, please avoid it, because app also needs marketing, and is not a complete meal for marketing, but is just a morsel to be chewed in the marketing meal and you need to market from all the four corners, so it can reach to its targeted and potential users without a bunk. The word of mouth strategy works for your app, but to make your app to gain the people’s attention, you need a marketing strategy. A healthy marketing strategy lets your audience know more about your mobile app and turn the visitors on your website to customers.

MISTAKE #3- AVOIDING THE CUSTOMERS’ VOICE

When you build a mobile app the only thing you need to understand that it is built to resolve the issues which your users are facing, which means a mobile app has to be an answer to your users’ issues and if you don’t integrate the features and functionalities, to resolve your users’ issues, then mark my words, no matter how great your app design or the concept is, but if it is not fitting the requirement bill of your users then user love to bid it adieu, without even indulging further into the mobile app.

MISTAKE #4- NOT STUDYING COMPETITORS

I personally believe that competitors teach us a lot in order to grow further, it depends on your approach, that when you take it as a positive aspect or you simply let it overtake you. When you learn from your competitors, you eventually grow and you don’t imitate their good or bad parts, but learn from these aspects. As a mobile app developer, you need to study thoroughly your competitors and what they offer. This will help you to integrate those features and functionalities in your mobile app, which would be unique and users would prefer.

MISTAKE #5 -TESTING ONLY AT THE END

Mobile app testing is a much-needed aspect, and you cannot afford to avoid or skip it at any cost. Most of the mobile app developers live with this misconception that app testing must opt towards the end of the app development process, but what they fail to understand that app testing is not just a part of the app development cycle, which happens towards the end of the app development cycle, but it can be conducted as:

Conceptual Testing- an initial validation to test the app concept, wherein you may share the app idea with different groups of users/people, this helps you with learning the major loopholes of a mobile app concept, and overcome them, with the valuable replacements.

Usability Testing- It’s a true non-technical way to test your app workflows, much before it gets into the development phase. You can use a particular platform to upload the build and the interfaces of your mobile app to get it tested by real-time users, before hitting the development phase. This would help you to overcome the barriers between you and your potential users, by creating and developing exactly what your users actually need.

Functional Testing- it is conducted with each segment of app development and then at the end of development as well, to test any bug/crash or technical error in the mobile app user interface.'

These are some of the MUSTs from the Mobile app development process, which you need to adapt freely in order to get a successful mobile app. The fact which revolves around the success of a mobile app, suggest the selection of a right Top mobile app development company for your mobile app concept. You need to pick a right mobile app development company in Washington; to get your dream app concept to get a robust ground for further success and the mobile app development process would turn into a journey to be cherished forever by the clients and their end-users.