It seems that SEO techniques are constantly adapting and evolving to meet the latest standards implemented by search engines, particularly Google. What got your website on the first page of results may be useless now, as Google implements new rules and improvements for its crawlers that determine your true SEO ranking, as well as remove loopholes and exploits that may have got your company ahead. It’s true that trying to get your website to rank properly when it has so many competitors trying to achieve the same thing. There is no perfect solution to SEO, but there are some strategies that are common to all of them.

Improving Engagement

Put simply, Engagement is about how site visitors use your site: how long they stay on it, how many pages do they visit and so on. Google does check for site engagement, as it assumes that users who spend a long time flicking through a website to be valuable or popular, and thus gets ranked higher than websites that might have perfect SEO but poor engagement. Sitewide improvements in page content and content updates via well-produced blogs can rapidly improve engagement, as well as technical improvements like page load times.

Make Your Pages Longer

Writing blogs for a website can be a time-consuming and difficult process if you’re not well-versed in writing. However, it’s worth writing a long blog if you can, as its effects on SEO can be demonstrated; generally speaking, the longer the blog is, the more influence it’ll have on search rank. Obviously, you don’t want to be writing a short novel: a cutoff point of around 2000 words should be more than enough. If possible, keep working on blogs after they’ve been published, update them with new information and allow the new content to essentially piggyback off the old content, improving the overall search ranking.

Use YouTube’s SEO Potential

Regardless of what you type into Google, you’ll probably get some video results that are relevant to your query. Why not harness this power to boost your website’s SEO? While video production is an entirely different beast to writing content, Youtube’s a straightforward website that allows you upload just about anything: recordings of seminars, advertising, or even a viral marketing campaign propelled by general-interest videos and so on. Tying it back to your website via annotations and video descriptions can really boost your SEO considerably

General Technical Improvements

In the end, people will only visit your website if it works up to a certain standard. Rapid page load times, working page links, intact page elements like images and forms, and so on. Doing a biannual website audit is the best way to keep up with elements of your site breaking and improve on the site’s performance.

Focusing on Topics over Keywords

Nobody can deny that keywords are important, but the problem is that many sites either use extremely specific keywords that might turn up at the top of a Google search if they’re lucky, or vague keywords that keeps your website buried under layers of other websites doing the same thing. Instead, your content should be focused around topics that will pique a reader’s interest and get Google to take notice, as Google’s crawlers are continually improving and allowing a user to input more human-sounding queries and still get relevant results.

SEO is a difficult art to master, but anyone who knows what they’re doing will use a strategy derived from these techniques. Chetaru is a SEO agency based in Darlington that is excited about building a better future with the latest technological and IT solutions available. Chetaru has the IT know-how that your firm needs to succeed and thrive, from beautifully responsive websites to economical SEO campaigns and useful mobile app designs.

The post 5 Powerful Seo Strategies You Can Use appeared first on Chetaru.