When it comes to website design, one approach favoured over others is minimalism: function over form, a clean and simple aesthetic that is both intuitive and attractive. The philosophy of Minimalist in design aesthetics is fairly new in the west, but has been an important part of eastern art, architecture and interior design for centuries.
Aesthetic minimalism can be summed up as ‘less is more’. The starkness of a lot of minimalist art can be quite striking, especially when it’s lined up with other types of art with emphasise subtlety or grandiosity: think a modern office building next to a Gothic church built hundreds of years prior. Minimalist design principles reduces an object to its base form in order to provide its function.

Web design has embraced minimalism in recent years, as page Load Times get longer and websites get bigger. By virtue of being simple, page load times are shortened, the website fits properly on different screen types, people can read the site easier and people with disabilities such as colour-blindness or poor vision can read the site easily.
Elements such as flat texture, negative space and a limited colour palette can help define images, text or other page elements that would be less noticeable otherwise. Having a single focal point on the screen is a great way to draw attention to an aspect of your services or products, in cooperation with other principles such as high-contrast design and slick, quick animations.

Minimalism in website design isn’t just about making an impression: by reducing or removing screen clutter, needless animations and tidying up the interface can shorten load times considerably. Chetaru is a web design and development agency based in Darlington that is excited about building a better future with the latest technological and IT solutions available. Chetaru has the IT know-how that your firm needs to succeed and thrive, from beautiful responsive websites to economical SEO services and useful mobile app designs.

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