The Purpose of Observational research is to understand what people are doing. The purpose of qualitative research is to understand what people are thinking or feeling. Only when you combine observational and qualitative research with quantitative data do you get a truly comprehensive understanding of your customers.
Continue reading...This post first appeared on Http://www.cmswire.com/digital-workplace/new-tools-for-all-hands-meetings/, please read the originial post: here
