When it comes to investing more in technology, it appears to be a tough decision for companies. Though such investments deliver a good return, it happens in a long run. The problem here is, it asks for the business owners to be deep pocketed as of that moment. One such decision: is it good to upgrade your existing ERP system or move on to a CRM Solution investment? And will it return more for the time and money invested?

Technology As A Competitive Edge

Today’s fast-moving fashion, retail, footwear, luxury, outdoor and consumer products are the trend. Market has an intense need for such products as they are trending. Here, the core need is to get these products into market faster and more efficiently than ever. With more product cycles squeezing into every season, building and sustaining brand equity becomes more important. And you can achieve this with high-quality, innovative products that give you a competitive edge in today’s market demand.

To search for such competitive edges, you might be looking to different kinds of tech solutions.  A solution that can serve as the foundation for your digital transformation initiatives. These initiatives boost innovation, achieve operational or strategic goals and brings proximity with the end consumer. Let us talk about the solutions that can work best here.

Return On Investment

Two key technologies, ERP and CRM hold the majority as business solutions for most of the businesses.   Both are work as a back bone across various industries. It is driving the fast-moving consumer goods for brands, retailers and manufacturers. Here, each technology brings unique value to an organization. So, deciding which system is the better investment to make— and when—can have a dramatic impact on your ROI.

ERP and CRM

In a company, Inventory team, financial teams, fulfillment/warehouse managers, and others all work directly on the ERP system. If there are critical features are missing or impending, the teams may suffer ill effects of it. But if they use an upgraded ERP system, they can provide more timely reporting and accurate informational updates.

This way, it enhances the decision-making process for top level executives. It also drives your omni-channel and other retail operations more efficiently and effectively. At the same time, many product and service rendering companies use the Power of CRM.

Dynamics CRM Solution is one of the best CRMs to manage the inventory. It will give you a better insight on all products. Also, it enables your product range to never miss the marketing window explore the best of your online marketing campaigns. The best thing about CRM is the capability to know customer needs and understand the performance patterns of it.

Why Should You Choose CRM over ERP?

ERP stands or Enterprise Resource Planning and CRM stands for Customer Relationship Management. Both explains a lot with their names. Whether you are operating a warehouse for you vendors or a manufacturer who has to maintain a huge stock. In all cases you will have to plan your resources and will also have to deal with your customers.

But ERP limit you with its transactional entities. Whereas, CRM is flexible solution that gives you all the leverage of a highly scalable solution. The core difference between both these is the central idea that both the solutions revolve around. In ERP, it focuses more on resourcing and how it can render efficiency in the work process. This way it misses out the focus in dealing brightly with customers. It works and a perfect manager for your process that keeps everything perfect at its place.

On the other hand, CRM keeps its focus completely on the making your customers happy. It strives to make your work process smooth and friendly to you customers and staff. Thus, it works as a guide for your company that lead you to enrich the quality of offerings, customer engagement and employee productivity.

In the course of this, it also streamlines the way your enterprise work and manage its operations. Taking an example of Microsoft Inventory Management Software, let us see what how it can overpower an ERP system.

Top 10 Reasons in to use Dynamics CRM Services for Supply Chain Management:

• Reduce Data Entry

• Improve Purchasing

• Automate Tasks

• Improve Warehousing

• Improve Procurement

• Create a Means of Tracking

• Support Business Growth

• Enhance Supplier Relationship Management

• Improve Forecasting

• Improve Financials

What can CRM Do for Your organization?

CRM does not just works as a solution, it works as an approach. It has all the general benefits like reducing costs and increasing profits, automating your work processes.  Along with these, what makes it unique is, the approach of it to strive for customer satisfaction. This approach nurtures your relationships with customer. And also renders satisfaction across all interactions— customer service, sales and marketing. CRM solutions can deliver high ROI through marketing automation, customer service and sales force automation.

Unlike, ERP, your employees can take the maximum control over of your business process with CRM. For instance, suppose that you have delivered a consignment to a vendor and they have certain issues with it. Here, CRM give them full control to check their contract, orders, invoice directly in the system with detail history. It will also make the whole knowledge base available to them. So, they can refer to it in case of any queries. Such functionality is there in both CRM and ERP as well.

But CRM gets the edge over the ERP when the vendor is still not satisfied and has issue with it. Here CRM allows them to raise a ticket without sending an email or call. They also don’t have to visit your office. You will be able to receive their issues directly in the CRM and can respond with needful actions. This way, the interaction becomes smooth and productive. This way, CRM plays more useful than an ERP system.

Final Words…

Now, after talking this much, we can say that using a CRM will be more productive for you than an ERP system. So, if you are also thinking to get a new tech support for your enterprise, CRM is the right choice for you. Specifically talking about your inventory and warehouse, Microsoft Dynamics CRM Development will be the best pick. Yet, if you have any question about this, feel free to reach us.

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