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Rate Parity Performance Report July 2017 – Middle East

RATE PARITY PERFORMANCE REPORT JULY 2017 – MIDDLE EAST
Where does your City Stand?
3 – Star Hotels: 6 cities had less than 10% of hotels in Parity out of a total of 8 cities surveyed

4 – Star Hotels: 8 cities had less than 10% of hotels in Parity out of a total of 10 cities surveyed

5 – Star Hotels: 6 cities had less than 10% of hotels in Parity out of a total of 12 cities surveyed

3 Stars 4 Stars 5 Stars
Top cities showing maximum percentage of hotels in Parity
  • Istanbul – 22%
  • Riyadh – 17%
  • Abu Dhabi – 17 %
  • Istanbul – 12%
  • Kuwait – 6%
  • Riyadh – 27%
  • Tel Aviv – 18%
  • Abu Dhabi – 17%
Bottom most city showing minimum percentage of hotels in Parity
  • Amman, Kuwait – 0%
  • Casablanca, Doha – 0%
  • Muscat, Abu Dhabi – 0%
  • Cairo, Tel Aviv – 0%
  • Muscat, Doha, Riyadh – 0%
  • Dubai – 2%
  • Cairo, Muscat – 0%
  • Sharjah, Kuwait – 0%
  • Dubai – 1%
Top cities showing the maximum percentage of hotels preferring their Brand Website vs OTAs. i.e. prices are cheaper on the brand website
  • Abu Dhabi – 100%
  • Casablanca – 75%
  • Istanbul – 72%
  • Cairo – 100%
  • Riyadh – 100%
  • Kuwait – 94%
  • Kuwait – 100%
  • Sharjah – 100%
  • Abu Dhabi – 83%
Bottom most city showing minimum percentage of hotels preferring their Brand Website vs OTAs
  • Muscat – 0%
  • Riyadh – 17%
  • Dubai – 17%
  • Muscat – 0%
  • Beirut – 22%
  • Doha – 33%
  • Muscat – 0%
  • Doha – 22%
  • Amman – 37%
Top three cities showing the maximum percentage of hotels preferring OTA vs their own website. i.e. prices are cheaper on OTA sites
  • Muscat – 100%
  • Dubai – 83%
  • Aman, Kuwait & Riyadh – 67%
  • Muscat –100%
  • Beirut – 74%
  • Doha – 67%
  • Muscat – 100%
  • Doha – 65%
  • Amman – 59%
Bottom three cities showing the minimum percentage number of hotels preferring OTAs vs their own website
  • Abu Dhabi – 0%
  • Istanbul – 6%
  • Cairo – 0%
  • Riyadh – 0%
  • Kuwait – 0%
  • Kuwait – 0%
  • Sharjah – 0%
  • Abu Dhabi – 0%
Let us take a look at the parity tables (shown below) for 3-star, 4-star and 5-star hotels in the Middle East.
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Disclaimer: The above data is indicative in nature and RateGain can’t be held liable for its accuracy or usefulness for any purpose.

RateGain specializes in web-based distribution of rates across different channels for hotels , travel companies, and airlines. Find out more about our rate parity solutions to ensure rate integrity across all channels.

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The post Rate Parity Performance Report July 2017 – Middle East appeared first on RateGain.



This post first appeared on Why Should Hotels Pay Special Attention To Demand Forecasting, please read the originial post: here

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Rate Parity Performance Report July 2017 – Middle East

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