Apart from a Hotel ERP to manage entire operations, today’s hoteliers are also considering several other technology platforms to attract guests and sell more rooms to stay profitable. And in a top hotel market like India where the hotel industry has ample scope to grow, cutting edge hospitality technology plays a major role. In this context, one such hospitality technology platform that has emerged as an operational necessity is a Central Reservation System (CRS).

Importance of CRS for Chain Hotels in India

India is doing extremely well in terms of new chain hotel construction for next couple of years. According to reports, by 2020 three out of every four branded hotel rooms in the country will be operated by international hotel chains. Keeping in mind many international hotel brands’ aggressive expansion plan, the share of chain hotels in this country will grow to around 76% by 2020.

Review SkyRes from IDS Next

SkyRes acts as the central hub for all the properties in a chain spread across locations. As the name suggests, a CRS effectively centralizes the property wise reservation related data from the property management system, call center and phone reservation system. This cloud based central reservation system has the capability to support multiple properties in a chain or group in making reservation and managing inventory and rates quite efficiently. Implemented at the chain hotel’s Central Reservation Office, SkyRes centralizes and organizes reservations, guest information and inventory related data in one place for easy access and management. Most importantly, it acts as the central reservation office and delivers bookings to multiple properties in a chain.

Built on Microsoft’s Azure platform, SkyRes ensures that all bookings made across properties are accurately captured in the Hotel ERP. It integrates seamlessly with FortuneNEXT 6i Hotel ERP and offers users a real-time, best in class end-to-end reservation solution. It also provides users a dashboard which displays the status of critical KPIs including availability, rates, reservations, travel agent and corporate performance and revenue generation reports etc. Skyres enables users to achieve higher conversions in direct booking thereby benefitting the hotel to maintain profitability.

Receive bookings from across the globe

SkyRes allows the chain hotel’s central reservation office to assign travel agents (including OTAs) separate log-ins to receive booking from a growing number of audiences. Even the hotel’s CRO can assign log-ins to Corporate Organizations and empower them to book rooms as per their requirements.

Hotels using SkyRes will have the option to allocate rooms to travel agents, tour operators and corporates. Plus, hotels can also analyse the performance of travel agents, tour operators and corporates. TA allocation enables the hotel to take advantage of its distressed inventory and identify effective TA/TO through productivity reports.

Itinerary booking

With SkyRes in place, users can accept bookings for multiple properties in one go. When a guest wants to book multiple hotels in a chain, the central reservation office can take the guest information once and go ahead with the itinerary booking.

Hotel users, travel agents, tour operators and corporates can take advantage of the itinerary booking function to make reservations with multi properties in distributed geographies within the group. Thus it helps them to avoid booking individual hotels.

Set BAR rate to boost room sales

SkyRes users will have the ability to define Best Available Rate (BAR) and create reservation across all the properties. This helps hotels sell maximum rooms by attracting more customers. With this, hotels can have the ability to create rates on the fly for selected or all properties within the group to take advantage of the demand based pricing. Users can also set daily rates based on week days and weekends and special occasions.

Additionally, users can preview a set of operational reports in the SkyRes dashboard including amend/cancel arrival report, booking details report, collection summary report, expected arrival report, group arrival report, no show report, productivity report and reservation departures etc.

Other functionalities

• Single click email reminder to all guests with advance deposit pending
• Email History for each booking
• Option for extra charges, revenue discount, traces and guest note
• Group Booking functionalities – group billing instructions, group leader
• Boost revenue by selling non-room items during a booking
• Travel Agent / TO/Corporate login, Option for agent allocation & related report
• ability to create BAR rates for hotels within the group
• Block and release allocation inventory for Travel Agents.

http://realty.economictimes.indiatimes.com/news/hospitality/global-hotel-chains-like-marriott-carlson-rezidor-plan-to-double-market-share-by-2020/47144254
 

The post Central Reservation System to Control Hotel’s Reservation Process appeared first on .