When mention which country like online Shopping the most, it must be British, and USA is the Country Spend the most on online shopping. But if you ask which country spend the most money on Chinese online shopping, that should be Russia.
Russia currently has about 143 million population, which ranks ninth in the world, and its economic scale ranks 12 in the world.
Although in recent years the economic situation in Russia has not been very optimistic, well-known market research company Research and Markets released “Russia B2C e-economic market report in 2015”dealer market report” showing the national shopping enthusiasm was not affected, but kept market growing in the double-digit.
Stability of the Internet
One of the top five market research company Gfk, its latest research report shows that in 2015 Russia’s Internet penetration rate has reached 70.4%, users over the age of 16 has reached 84 million, is doubled that of in 2010. Data also showed that the growth is mainly thanks to the change of the mobile users. In 2015, 37.2% of Internet users use smartphones, with 19.2% of Internet users use tablets, both the percentages are more than twice that of 2014.
From the geographical distribution, large cities such as Moscow (with population of 11.51 million) and St Petersburg (with population of 4.84 million) have the most Internet users, and the total proportion to 83%, smartphone and tablet users reaches 54% and 37% respectively. In small-Medium cities, the difference of Internet penetration is small from large cities, cities with over 100,000 population Internet users reaches 71%, and 66% in small towns.
Value-preserving online shopping passion
According to data from Data Insight, local Russian online retailers have delivered 160 million parcels in 2015, increased by 10% compared to 2014. Counted in ruble, Russia online sales has reached 650 billion( up by 16%) in 2015, the average sales amount for each buyer is 4050 rubles. But Local Data Insight Data show that in 2015 Russia sent a total of 160 million package online retailers, increased by 10% than in 2014. In the ruble, 2015 Russian online sales reached 650 billion (up 16%), the average unit price 4050 rubles. But consider of the large depreciation of ruble against dollar, Russia local online sales is reduced in fact. Counted in dollar, 2015 Russian online sales is 10.5 billion dollars, dropped by 28% compared to 2014..
However, the sharp depreciation of ruble did not reduce the passion of purchasing imported products, on the contrary, cross-border E-transactions maintained a relatively high growth. the Russian national mail-order and remote sales association conservatively estimate that, Russian cross-border E-transactions sales volume has reached 3.4 billion dollars, producing 135 million imported parcels, increased by 50% compared to 2014, and most of them were from China.
Another survey from Gfk shows that 50% online buyers would shop on foreign website, and Chinese website was the most popular. Consumers living in cities with 100-800 thousand population particularly love shopping on Chinese website, in the proportion of 43%.
For Chinese e-commerce sites, clothes, shoes are the most popular varieties of online shopping (22%), followed by 3C products (10%) and children’s products (11%).
Electronic wallet is the mainstream of Payment method
Compared with some international payment methods, Russian online consumers prefer to use the local third-party payment tool. Credit card and electronic wallet are the most popular noncash payment method at local.
Yandex.Money: An electronic payment tool owned by the largest Internet search company in Russia. It is an electronic wallet that buyers can top up with cash, prepaid card, credit card and bank transfer, and they don’t need to pay additional cost.
WebMoney: Developed by WebMoney Transfer Techology which was founded in 1998, it is an online e-commercial payment system, supports over 70 countries payments, widely used and multi-currency is supported. Besides, it offer mobile verification message and long-distance login IP protection.
Qiwi Wallet: It has been hailed as the Russian version Alipay, buyers can purchase products and services through it after topping up. The advantage is that it has a comprehensive risk safeguard system, sellers don’t need to check and control risks for orders and they can arrange delivery directly.
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