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Taobao shopping tips: how to distinguish reliable store sellers

If you shopping on Amazon or Ebay a little you may know the basic skills to evaluate high credits Store sellers, you can apply the same way to distinguish whether the sellers are honesty or not on Taobao, if you are new to online shopping, you can learn how to distinguish reliable store sellers from this article.

Clothing is the biggest and most popular product category on Taobao, when shopping clothes on Taobao, you will find lots of clothes photos aren’t the same with the descriptions and usually there has a big color difference when it delivered to your home. Furthermore, the clothes you bought may totally different from the one you saw. Thus many people thought they are being cheated on Taobao. Why there are so many people shopping on Taobao then? Are they willing to be cheated? Most of Them know how to distinguish reliable store sellers on Taobao, The following are 5 taobao online shopping tips for you.

Taobao shopping tips No.1: Check Taobao store DSR score

It is easy to find out on the home page of the store. What’s DSR score? DSR is It a seller service rating system (Detail Seller Rating), it was originally started with on Ebay. It is precisely measure the composite index of the Taobao shop from three dimensions; they are description match, service attitude and delivery speed. Among the scores, red color represents the store score higher than the industry level, green color represents the store score below the industry level. Let’s take our Taobao store(http://gzjunfeng.taobao.com) score as an example.

From the above photo you can see our international shipping service description match is 64.13% higher than the average Taobao agent score, our customer service is 63.35% higher than others and our logistics delivery is 58.33% higher than other Taobao agents. With this score, we can easily distinguish the buyer evaluation on the store and it equals reputation of who bought on this shop before. Usually Taobao shop score with red color are more creditable, but it isn’t the same based on two reasons:

1. The score can be manipulated by Taobao seller. They pay people to give high score which are not the actual purchase objective and fair assessment by shoppers.

2. Most Taobao seller has cash back strategy on the positive comments. For example, the customer service ask you to paste screenshot on 5 score positive comments to win 5 RMB cash back which is similar to Amazon reviews on Facebook group. Apparently those comments are not fair and objective.

What we should do then to judge whether the store sellers are reliable?

Taobao shopping tips No.2: Check product comments

The product comments are similar to the first step of DSR score, but DSR score is for the entire store, product comments is more emphasis on the reputation of the commodity. After all, the product quality may not the same owing to production batches on some Taobao shops, at this time you may pay attention to the product reviews. In the product comments you can check the quantities and content of positive, negative as well as neutral comments. There you can also see the product comment tags mentioned the most and additional comments by buyers. But it is the same with DSR score which can be manipulated by Taobao sellers via different tricks.

From the above photo we can see among all 18916 products comments on our taobao store, 266 customers shown photos, 462 has additional comments, positive comments 18906, 3 neutral comments and 7 negative comments. 1866 of them click the tags good customer service, 1828 clicked nice courier service, 260 clicked nice packaging, 167 clicked good quality.

Taobao shopping tips No.3: Check Taobao store service in recent 30 days

As you can see from the above photo, Taobao will release a set of statistics data based on sales of the last 30 days to demonstrate the operation of the Taobao shops. The refund rate reflects the products worthwhile or not. Most Taobao shops support 7 day refund without any reason, thus buyers can return the goods once they bought the wrong products. The return rates refers to the return quantities account for the weight of all the orders on the shop, it shows buyers willing to pay for the things on the store. I used to see Taobao stores have high DSR score and product comments, but the return rates is very high, you need to pay attention if the return rates is very high. If the return rate is twice than average return rates, you can give up no matter how high DSR score and product comments, it’s most likely the score are cheated. Usually the complaints rate and the number of penalties are not too high, so there is nearly no reference value of these two data, and the refund speed is related to the after sales process of the store, it cannot stand for the quality of the commodity.

Taobao shopping tips No.4: Compare at least 3 Taobao stores

Isn’t it the most import principle shopping on Taobao? Why are we put it at last? The reason is simple, how you compare them if you do not know how to distinguish reliable store sellers? Can you simply compare on photos and descriptions or price? How we compare them?

If we are shopping clothes on Taobao, usually we can find hundreds even thousands of same product results, Click the same or similar style at the bottom right of the photo you will see all the results. Then you can see the price range of all sellers and do not have to worry missed the store which offer cheaper price.

Taobao shopping tips No.5: Taobao store and Tmall store

Lots of foreigners what’s the difference between Taobao and Tmall store. Taobao store is usually personal seller with part time job while Tmall store is only for the company with legal personality. So relatively speaking, the Tmall shop is more trustworthy, but things are not completely 100%. Some companies have Taobao stores and lots of famous Taobao brands start from Taobao shop. The main different between Taobao and Tmall store is just like the difference you hang on a shopping mall and a street. Relatively speaking, something from the mall is more trustworthy, so the price is more expensive, and the service and after-sales might be better, but it is not entirely the same. Once you know how to distinguish reliable store sellers via the above 5 Taobao Shopping Tips, you will have more wonderful shopping experience, happy shopping on Taobao.

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