Imagine using a technology that helps to pinpoint exactly which marketing strategies are most effective and will help companies achieve their desired results. RealityMine is a Manchester-based market-research technology and data company which has developed such a platform.

RealityMine allows for the analysis of consumer behaviour using their mobile as a proxy to track Consumer Habits and movements. This helps brands understand which marketing techniques across different media platforms are most effective.

The company helps research and marketing professionals achieve unique insights into the mobile and digital lives of consumers through the RealityMeter Software. RealityMine uses passive metering, automatic content recognition and geolocation tools to collect the most complete picture of digital device usage commercially available.

The company was founded in 2012 with a mission to be the global technology leader for high quality research, enabling clients to reveal unique insights from real life consumer behaviour. Since then the start-up’s turnover and staff count has continued to increase significantly and the software continues to gain global popularity.

RealityMine’s innovative software which provides a platform for marketers to better understand their potential consumers is considered to be Research and Development. As a result the company is eligible for a significant rebate on its R&D expenditure. The available tax relief on R&D activities is very generous and should be utilised, to find out more contact a Swanson Reed R&D specialist today.

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