The Rolex Perpetual 1908 Cutting Edge Classicism In a notable departure from its accustomed array of sports watches Rolex took center stage with an unexpected debut this year ndash the Perpetual 1908 This entirely new formal collection pays homage to the year Hans Wilsdorf coined the name Rolex rdquo to grace his creations marking a pivotal moment in the brand 39 s history with its official registration in Switzerland Premiering at the 2023 Geneva Watch Fair the surprise announcement captured the attention of devoted crown enthusiasts and discerning voices across social media Different than other noteable Rolex collections like the Datejust and Day-Date the 1908 steps into the limelight adorned with a precious metal case and fashionable alligator leather strap Elegant classic and decidedly contemporary the Perpetual 1908 immortalizes Rolex s age-long daring spirit Heir to the brand s aesthetic heritage as much as to its numerous innovations in watchmaking the watch marks a new milestone in the brand s pursuit of excellence This fine example of Rolex s watchmaking prowess with Superlative Chronometer certification brings classicism to the future Since the brand s creation in 1908 Rolex has pursued the fundamental conviction of its founder Hans Wilsdorf for whom the future of the wristwatch was inseparable from superlative performance The 1908 combines all the essential attributes of a self-winding wristwatch according to him chronometric precision waterproofness autonomy comfort and durability Classic style perpetually reinvented While Hans Wilsdorf s revolutionary innovations concerned the technical features of the wristwatch they were also the fruit of an extremely strong aesthetic vision The silhouette of the case in 18 ct yellow or white gold as well as the design of the 1908 s dial reinvent the classic ndash yet very modern ndash spirit of the original Oyster Perpetual watches An aesthetic signature its finely domed and fluted bezel is testimony to a quest for delicacy in all of its forms A sleek design linking the past to the present With its 3 9 and 12 Arabic numerals and its small seconds counter at 6 o clock the 1908 watch revisits the style of an Oyster Perpetual from 1931 and resolutely endows it with modernity The dial is a model of elegance and sophistication faceted hour markers and numerals in 18 ct gold against an intense white or intense black dial Protected by a domed sapphire crystal it features a delicate lsquo railway minute track around the circumference The 1908 is equipped with hands of distinctive styles the minute hand is shaped like a two-edged sword while a hand with a pierced circle marks the hours A transparent case back for an exciting reveal By offering a watch that reveals its movement through a transparent case back Rolex continues to innovate whilst echoing its watchmaking tradition Calibre 7140 bears a cut-out oscillating weight in 18 ct yellow gold with three arms engraved with the words lsquo Chronometer Perpetual and benefiting from an optimized ball bearing The movement boasts some remarkable finishes including the exclusive Rolex C ocirc tes de Gen egrave ve ndash a celebrated traditional watch decoration reinterpreted with a polished groove between each band The window made of virtually scratchproof sapphire provides proof that for Rolex the aesthetics of the movement are as important as its performance Calibre 7140 performance and elegance To power the 1908 Rolex s watchmaking engineers have developed calibre 7140 a completely new self-winding movement that allows the time to be displayed via two central hands and a small seconds hand at 6 o clock Five patents have been filed for this movement which has been entirely developed and manufactured in-house Its cutting-edge design incorporates some major innovations from the Manufacture to guarantee exceptional performance including the Syloxi hairspring in silicon Chronergy escapement in a nickel-phosphorus alloy ndash both of which are resistant to strong magnetic fields ndash and Paraflex shock absorbers which protect the oscillator and escape wheel from any shocks to the watch The 1908 pursues a distinctive contemporary elegance drawing inspiration from Rolex 39 s history while aiming for authenticity and more modern dress-watch acclaim With its Superlative Chronometer certification the 1908 embodies a blend of chronometric precision waterproof excellence comfort and durability It 39 s not simply a derivative concept it 39 s a confident reimagining of how the Rolex dress watch is evolving In the perpetual pursuit of excellence the Rolex 1908 emerges as an exquisite blend of design and innovation More than just a watch it is a testament to Rolex 39 s commitment to pushing the boundaries of watchmaking The transparent caseback invites us into the heart of Calibre 7140 reminding us that Rolex 39 s allure isn 39 t merely about keeping time it 39 s about artistry and precision of performance The Perpetual 1908 is an ideal homage to the past a celebration of the present and a bold step into the future Visit us to discover first-hand the Perpetual 1908 As an Official Retailer we are the only retailers allowed to sell Rolex watches With the necessary skills and technical know-how we will help you make the choice of a lifetime Discover the collection