For Amazon FBA and other Amazon sellers, ‘tis the season to be strategic. Holiday retail sales in the U.S. reached $942.6 billion in 2022. That’s nearly double what sales were just 10 years ago ($567.6 billion). But to capitalize on the surge in sales, you’ll need to understand Seasonal Amazon Fba trends and products.
What is a Seasonal Product?
A seasonal product has a demand level that fluctuates throughout the year, generally due to holidays, events, or specific seasons. For instance, outdoor equipment sells more during the peak of summer than in the dead of winter.
Understanding seasonality is key for maintaining inventory – but it’s also a great way to maximize your profits. With some insight into what’s coming up, you get a chance to plan your marketing and business moves strategically.
Seasonal Product Examples
Some of the most common examples of a seasonal product on Amazon include the following:
- Swimsuits
- Camping gear
- Beach umbrellas and towels
- Gardening tools
- Winter coats and warm accessories
- Holiday products (Halloween costumes, Christmas decorations, etc.)
- Back-to-school supplies
How Seasonal Amazon FBA Trends Help You Score Big
Business of any kind is a game of supply and demand. When the desire for the kind of product you’re selling skyrockets, so do your sales – but only if you can provide the supply. Likewise, selling a product when there is no demand will leave you with more supply than you can manage.
When you think ahead, though, you can ensure your products are the first thing people see when their interest piques for the season. This is especially true if you offer promotions or deals at the right time.
Tips for Selling Seasonal Products on Amazon
Remember these essential pointers to ensure that your Amazon seasonal product sales exceed your expectations.
- Make a Plan: Analyze past Amazon analytics from previous years, if possible, to preview what you can expect this year. Don’t forget to consider buyers in other countries or hemispheres where the seasons may not line up. Start selling before peak season begins to ensure your products can sell when shoppers want them.
- Manage Inventory Wisely: Use Amazon’s inventory management tools and the Inventory Performance Index (IPI) to monitor inventory levels. Set up automatic reorder points based on what you learn to avoid running out of products during peak selling time.
- Get Competitive: Offer promotions and discounts to move unsold products and encourage customers to buy your products, not the competition’s.
- Show Prove Your Reputation: Take steps to collect positive customer testimonials to ensure your product ranks on the first page of Amazon’s search results.
Our Top Wholesale Deals for Holiday Sales (2023)
At NexDeal Distribution, we have what you need to stay ahead of seasonal trends. Our selection of daily wholesale deals is constantly expanding, bringing you unique and affordable options to stock your inventory. Below, we explore some of the holiday season’s hottest trends to help you get started.
Toys
NexDeal’s Pick: Disney Ring It On! Game
It’s no secret that toys are perhaps the most popular Christmas gift of all time. The late fall and winter months are a great time to offer up your most fun pastimes for kids of all ages.
Beauty & Personal Care Products
NexDeal’s Pick: Tom Ford ‘Oud Wood’ Eau de Parfum
Makeup, skincare products, perfumes and colognes are also popular holiday gifts. Valentine’s Day is also hot on the heels of the holiday season; get ahead of the surge by stocking up now.
Cold Weather Essentials
NexDeal’s Pick: Hunter 750W Wall Mount Space Heater
As temperatures drop, the demand for space heaters, gloves, and jackets rises. This compact space heater comes with a remote control and a 12-hour timer, making it ideal for daily use.
Gift-Worthy Tech
NexDeal’s Pick: Living Enrichment Mini Projector
Perfect for adults, teens, and kids alike, tech gifts are a popular pick. This portable model supports 1080p and is a great holiday season find.For more picks that can help you prepare for this holiday season and any other time of year, check out our daily wholesale deals today. Or, download a complete list of our inventory to browse all of your options.
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