A positive customer Testimonial is worth its weight in gold. Beyond improving your chances of ranking high in search results, positive Testimonials also validate your product. In other words, they show that it’s not one to scroll past. So how can you drum up even more testimonials and interest in your products? We’ve got the tips you need to succeed.

What Are Customer Testimonials? Why Do They Matter?

Think of a customer testimonial as a brand or product endorsement. As the name suggests, it comes from a satisfied customer who’s so satisfied with their purchase that they’re willing to vouch for it.

Customer testimonials can quickly increase a brand’s trustworthiness and attract new customers. They are a powerful form of social proof: we’re likely to follow the actions of others because we assume those actions are sound. 

This implicit social behavior makes sense from a survival standpoint. What would you rather do – climb a mountain you just watched someone else scale, or take your chances on a different one? 

Social proof is an invaluable tool. It’s arguably more effective than any advertisement or marketing technique could be at influencing consumer behavior. 

The Pieces of a Good Customer Testimonial

The most beneficial customer testimonials are easy for readers to understand and relate to. While a testimonial’s format can vary, it should tick unanimously be:

• Specific. A strong testimonial should talk in-depth about the product and why it’s great, point out its features, etc.
• Straightforward. A testimonial shouldn’t feel like a paid advertisement. When things get too long and convoluted, you lose some of your credibility.
• Targeted. Seek out testimonials that match what your ideal audience wants in terms of length, content, and intent.
• Positive. Of course, you’ll want the testimonial to be positive – but not just “typical” positive. Strong language, vivid examples, and personability are key. 

Positive Customer Testimonial Examples

Essentially any statement endorsing your product or brand can be a testimonial. But many forms of customer testimonials you might spot in the wild fall into one of these categories.

• Influencer Testimonials: A single post from an influencer can direct thousands or even millions of people to a product.
• Quote Testimonials: These can come from interviews, collaborations, customer reviews, etc. It’s usually best to showcase them on a product page.
• Social Testimonials: This includes posts on social media, hashtags, and similar interactions that spread testimonials (even without words).
• Product Page Reviews: The most common form of customer testimonial is undoubtedly the customer reviews section. It serves a practical purpose: previewing reviews helps browsing shoppers see what to expect. More than 99.9% of consumers say they read reviews when shopping online at least sometimes.
• Case Studies: These tell a story about the problems your product solves.

How to Get & Showcase Positive Customer Testimonials

Take an active role in collecting positive customer testimonials you can leverage to elevate your business. Think of it as part of your customer service duties. Your goal is to learn what your customers think of your products, what they want to see, and how you can make that a reality.

Create a Customer Testimonials Page

If you have your own ecommerce site, consider creating a page dedicated to customer testimonials. This gives you a helpful resource you can direct shoppers to on every product page, blog post, etc.

Do Some Digging

Look through customer reviews, online posts, social media posts, and everything else you can get your hands on. Find customers to contact or discover how you can best pool your customers to get their feedback.

Optimize Your Listings

If you don’t have a website and can’t create a product page, use what you do have; your product listings. You can create an effective product listing by showcasing customer reviews, whether from your reviews section or through voluntarily submitted quotes.

Offer an Incentive

Give people a reason to want to give you feedback. For example, you might host a giveaway attached to completing a survey, or give customers who leave a review a discount in the future. 

Create Positive Experiences to Gain Testimonials

It goes without saying that you need great products to get people to want to leave positive testimonials in the first place. Whether you sell on Amazon, eBay, Walmart, or independently, shopping for wholesale deals can help you save big. 

Give your customers what they want by shopping with NexDeal Distribution. Our rotating selection of daily wholesale deals is constantly updated with new, exciting products that will help you achieve your goals. 

We’re here to make your life easier so that you can focus on what matters most: your customers.

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