Who says that only adults can be on trend? Il Gufo shows that children can be just as, if not more, fashionable by hitting all the high notes of the latest trends.

A top European Brand, Il Gufo has recently opened a new flagship store in London’s high-brow Chelsea area, expanding their market share beyond the main cities of mainland Europe. From small and humble beginnings, Il Gufo has grown into a fashion powerhouse for children from 0 to 24 months in their baby range, and then from 2-14 years in their child ranges.

Sure, there are countless children’s Clothing brands on the market these days, but there is something just a little different about Il Gufo. High-end, high-brow, and seriously high quality, this is a brand that will turn heads as your child passes. At the center of their overall mission is to focus on nature and to use environmentally friendly materials. So, not only are you getting fashion, but you have a clear conscience at the same time.

From Humble Beginnings

Il Gufo was established in 1980 as a small family-run concern. Over the last few decades, the brand has built itself up to international recognition and now has stores all over the USA, Europe, and Asia. The business also branched out into e-commerce and has a hugely successful online history too.

Many large clothing companies focus on sales rather than quality but Il Gufo is different. Every single garment is produced to the highest quality, from design to final production. Suppliers are chosen carefully and the techniques used to produce garments are of the highest possible quality too. Put simply, you’re getting clothing for your child which surpasses standards seen by many other brands in the same niche.

With high fashion looks which suit every child, Il Gufo’s designs are durable and seriously look the part. Despite the fact that children grow so fast, you’ll want your child to spend as long in these types of clothing as possible! Garments simply feel good when you touch them and they don’t look like they’re going to rip or be damaged easily. That’s the mark of high quality and it’s something people don’t mind spending money on.

If you want your child to rock the best looks this coming season but you also place a huge amount of importance on quality, Il Gufo is a fantastic choice.

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