The Festive season this year is expected to be livelier and grander! After nearly two years of celebrations in closed groups, Onam’s traditional feasts witnessed full attendance of family members this time. And now we are ready to experience the Navratri period, including Durga Pujo, which will see pandals in all their glory, and Diwali with massive famjams and parties, bringing a sense of much-needed normalcy and much-missed festive fervour!

Amping up the festive vibe this year is the Myntra Big Fashion Festival (BFF), the mega festive event and India’s biggest fashion dhamaka that’s all set to begin on 23 September. Myntra’s Big Fashion Festival is hard to miss! Brimming with offers and unbelievable great value deals, it’s every shopper’s dream event. Behind the scenes, along with Myntraites, are thousands of brands and sellers working relentlessly to provide you with everything you need to make your festive moments special!

With the stage all set for BFF, we talked to a few of our brand partners. They share their excitement for the event, what this partnership means, their unique collections for the festivities and more!

This festive fashion dhamaka will witness the platform offer access to more than 1.5 million styles from leading domestic and international brands, offering products across categories like fashion, lifestyle, home and beauty and personal care. Besides numerous value offers, brands have planned more than 100 new launches as part of the festive proposition, known as BFF Specials, especially curated to woo the fashion forward customers ahead of the event.

Over 6 million unique customers are expected to shop during this mega festive carnival.

Check out the great festive selection on Myntra.